Poverty penalty

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The poverty penalty describes the phenomenon that poor people tend to pay more to eat, buy, and borrow than the rich. The term became widely known through a 2005 book by C. K. Prahalad, "The Fortune at the Bottom of the Pyramid."

An earlier exploration of this was a 1960's sociology study published as The Poor Pay More which examined the ways in which retail patterns and a lack of consumer options allowed marginal retailers such as door-to-door salesmen, "easy credit" storefronts and the sale of installment credit agreements to extract profits from low-income buyers, with fewer options and less sophisticated consumer habits.

[edit] References

  • The Poor Pay More by David Caplovitz, 1963.
  • The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C. K. Prahalad, 2005. ISBN 0-13-146750-6.

[edit] Other Reading


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