PowerBar

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PowerBar
Type Corporation
Industry Food processing
Founded 1986
Founders Brian Maxwell, Jennifer Biddulph, Mike McCollum
Headquarters Glendale, California, United States
Area served North America, Europe
Products Sports nutrition
Revenue US$ 175 million (estimated, 2013)
Owners Post Holdings
Website www.powerbar.com

PowerBar, Inc. is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women.

History[edit]

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Mike McCollum, in his kitchen with Maxwell's girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners and cyclists, while competing. He eventually acquired a headquarters building in downtown Berkeley.[citation needed]

The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million.[citation needed]

In February 2007, PowerBar moved its headquarters from Berkeley, CA to the Nestlé headquarters in Glendale, CA. With the move came the hiring of an entirely new marketing team.[citation needed]

On February 3, 2014, Post Holdings announced it has reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.[1]

References[edit]

  1. ^ "Post acquires PowerBar, Musashi brands from Nestlé". Drug Store News. February 3, 2014. Retrieved February 4, 2014. 

External links[edit]