Power Matters Alliance
||This article appears to be written like an advertisement. (July 2013)|
Power Matters Alliance (PMA) is an organization dedicated to the global proliferation of a suite of standards and protocols for wireless power transfer. Founded by Procter & Gamble and Powermat Technologies in March 2012, PMA is networking technology companies in order to guarantee consumers interoperable devices which employ wireless power technology. Marked by the electron “P”, PMA is a multifaceted interface standard describing analog power transfer (inductive and resonant), digital transceiver communication, cloud based power management, and environmental sustainability. The PMA board of directors includes representatives from AT&T, Duracell, Starbucks, Powermat Technologies, Federal Communications Commission (FCC), and Energy Star. The membership of the PMA is made up of companies across the mobile device ecosystem, including handset providers, service providers, chipset suppliers, manufacturers, test labs and public establishments.
||This section reads like an editorial or opinion piece. (July 2013)|
By 2016 there is expected to be over 10 billion mobile connected devices. Each mobile device includes a battery that needs charging.In order to provide charging, a power charger is included with each device. This creates enormous environmental implications. Every year nearly 2 billion mobile phones are sold worldwide to replace obsolete models and incompatible chargers are thrown away. In addition, chargers make up roughly 30-40 percent of the total material used in constructing a mobile phone. Eliminating chargers would provide a measurable impact to reducing production waste. Chargers are often left connected to mains without any load, either because the handset has been removed or because the battery is fully charged. Because of the lack of communication to the grid, energy is also being wasted.
Therefore, there is an interest in developing a universal standard for recharging devices. This would greatly enhance convenience and, more importantly, put a stop to wasted energy and the unsound practice of manufacturing and dispensing millions upon millions of power cables per month. Expanding wireless power can be the universal standard and systematically reduce and eventually eliminate the mountains of wired chargers.
PMA Standard and Technology
The PMA's stated mission is to formulate and advance a suite of interface standards for smart and energy-efficient transfer of wireless power. The PMA is actively publishing a suite of standards based on inductive coupling technology to provide advanced inductive and resonant power. In addition to standardizing inductive and resonant inductive coupling technology, PMA seeks to add a digital layer providing policy-setting, monitoring, and extensible APIs. The PMA manages interoperability, certification and logo programs according to these specifications.
- Inductive Coupling
- Resonant Inductive Coupling
- Digital Transceiver Communication
- Cloud Based Power Management
- Environmental Sustainability
Mark of Interoperability
The mark of interoperability is required to set compatibility standards across markets and industry, and across all links in the delivery chain of the alliance. It is used by industries and companies that adopt and implement the PMA standards. The 'Electron P' mark of interoperability, is displayed at coffee shops, clubs, hair salons, airline terminals, major entertainment venues, and on mobile phone accessories.
|Power Matters Alliance|
|Key people||Ron Resnick (President)|
PMA was founded by Procter & Gamble and Powermat Technologies in March 2012,
|IPG||The Inductive Power WG is a technical WG that is responsible for the development and maintenance of technical specifications for wireless power technologies based on direct electromagnetic induction.|
|SWG||The Sustainability WG is an advisory WG whose function is to advise the technical WGs with respect to the requirements that permit the wireless power technologies to fulfill the social, economic, and other requirements of present and future generations (e.g., energy saving, etc.).|
|RWG||The Regulatory WG is an advisory WG whose function is to advise the technical WGs with respect to the global emissions and coexistence requirements for the PMA technology being developed in support of the development of Wireless Power technologies which are compliant with regional regulatory requirements to the greatest extent possible.|
|CWG||The Certification WG is a technical WG that is responsible for the establishment of world class certification program with short, medium and long term programs including the development and maintenance of test plans and implementation conformance specifications.|
|RPG||The Resonance Power WG is a technical WG that is responsible for the development and maintenance of technical specifications for wireless power technologies based on resonant electromagnetic induction, while maintaining backward compatibility with the PMA inductive technology.|
|MAC||The Marketing Advisory Council is responsible for the proliferation and adoption of the PMA Wireless Power standard. Networking, co-marketing, market research, industry specific messaging, press-release information will all be the focus of this council.|
|NWG||The Network WG is a technical WG that is responsible for development and maintenance of network communication strategies and protocols for network related functionality (e.g., provisioning, OA&M, low rate messaging, user interaction).|
|TSC||The TSC is the overall approval and coordinating body for all PMA technical activities conducted in one (1) or more of the technical PMA WGs. The TSC includes appointed leadership, WG Chairs, and Program Office staff.|
Leadership & Board of Directors
- Ron Resnick - President
- Itay Sherman - PMA chief Architect
- Gordon Antonello - Certification Program Director
- Clifton Barber - Technical Director
- Joey Makabenta - Information Systems
- Shea Clymer - Marketing Director
Board of Directors
- Mani Parmar, Duracell Powermat, Procter & Gamble
- Steve Schell, Starbucks
- Jeff Howard, AT&T Mobility
- Moshe Raines, Powermat Technologies
- Katharine Kaplan, Energy Star (Board Observer)
- Perez, Sarah (February, 2012). "The Number Of Mobile Devices Will Exceed World’s Population By 2012". techcrunch.com.
- Bolla, Rafaelle (2011). "Environmental benefits of a universal mobile charger". ITU News.