Prasads IMAX Theatre
|Location||Necklace Road, Hyderabad, Telangana State, India|
|Opening date||25 July 2002|
|Developer||Prasad Media Corporation Limited|
|Owner||Akkineni Ramesh Prasad|
|No. of stores and services||243|
Prasad's IMAX is a centrally Air Conditioned multiplex of an area of 2,35,000 sq ft, housing an IMAX Movie Theatre, a five screen multiplex, food court, multinational fast food outlets, a gaming zone and a Shopping mall covering two levels of the complex.
It is the single most popular IMAX theater in the world. Its 72-foot high, 95-foot wide screen is accompanied by 635 seats and a 12,000-watt sound system. It is the second largest IMAX 3D screen in the world with the biggest IMAX screen situated at the Sydney IMAX theatre (123 x 97 ft). The Prasads IMAX theater made its name by being the most attended screen in the world for major blockbusters such as The Harry Potter and Spider-Man films.
Ajay's and Noble's IMAX of the L. V. Prasad group, was inaugurated on July 25, 2002 at the premises of the historical "Hussain Sagar Thermal Power Station" after its demolition, which was supposed to be South India's first thermal power plant. IMAX leased its projection system to Prasads on a 33-year lease for $4.5 million and earns royalty on a per ticket basis after certain minimum(undisclosed) revenue.
The IMAX facility possesses a 6-channel sound system with an output of 11,000 watts of uncompressed digital surround sound.
The IMAX screen achieved record attendance for the movies, Harry Potter and the Goblet of Fire (film), Spider-Man 2 and Spider-Man 3.They no longer present imax movies. Its just normal movie in imax screen and it only projects on half of the screen by their 4k projector system.
In May 2011, Prasads became the first Green theatre in India by installing a 100KWp Solar PhotoVoltaic power generation system on its rooftop.
- "GHMC - Prasad's IMAX". Greater Hyderabad Municipal Corporation. Retrieved 23 November 2012.
- "World's biggest movie screen - 29.7m high and 35.7m wide - installed at Sydney Imax". The Daily Telegraph. 10 February 2012.
- "IMAX theatre open to public from tomorrow". The Hindu (Chennai, India). 24 July 2003. Retrieved 17 March 2012.
- "Prasads IMAX shows the way by turning green". Ecofriend. Retrieved 23 November 2012.
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