Prasoon Joshi
| Prasoon Joshi | |
|---|---|
| Born | 16 September 1971 Uttarakhand, India |
| Occupations | Poet, Lyricist, Copywriter |
| Years active | 1992–Present |
| Website | www.prasoonjoshi.com |
Prasoon Joshi (Hindi: प्रसून जोशी) (born 16 September 1971)[citation needed] is an Indian lyricist, screenwriter and advertising copywriter. A prolific writer and poet, he published the first of his 3 books, "Main aur Woh", when he was just 17.[citation needed] He has won the respected Filmfare Best Lyricist Award, twice, consecutively, in 2007 and 2008. He is also the Chairman of McCann Worldgroup India.[citation needed]
Contents |
[edit] Early life and education
Prasoon Joshi spent his earliest years in Almora, Uttarakhand, India. His father, D. K. Joshi, served as a PCS officer with the Civil Service of the State Government, and later became the Additional Director of the State's Education Service. These early years all across the North, and spending time in culture and art-soaked places like Nainital, where his extended family and relatives still live, Tehri, Chamoli Gopeshwar, and later Rampur, Meerut and Dehradun.[1][2] gave Prasoon that remarkable feel for the real Indian pulse that he is now celebrated for in his lyricism and advertising. His mother, Sushma Joshi, a lecturer in Political Science, also performed for All India Radio for over three decades.[3] Both his parents are also qualified classical vocalists and daily home life for the young Prasoon was marked with academic discipline, a rich vein of the artistic life and a strong sense of music and culture.[citation needed]
He started writing early in life and published his first book at age 17, Main aur Woh — a ‘conversation with himself’, inspired by Frederich Nietzsche’s Thus Spake Zarathustra,[3]. Two more books followed, establishing him as an author in his own right.
Prasoon did his B.Sc. and Post Graduation in Physics, then elected to pursue a MBA from the reputed Institute of Management Technology, Ghaziabad, India.[citation needed]It was during his MBA education that he decided to fuse his love for culture and art and his facility for the commercial dynamic and make his career in advertising.[citation needed]
[edit] Advertising
He started his career with one of the world's leading agencies, Ogilvy & Mather, in Delhi, and over 10 years, became a creative star and rose to be Executive Creative Director of the flagship Mumbai office. In early 2002, he joined McCann-Erickson, as Executive Vice President and National Creative Director. By 2006, he was Regional Creative Director, South and South East Asia. In December 2006 he was elevated to Executive Chairman for McCann Worldgroup India and Regional Creative Director Asia Pacific.[4]
He made his debut as film lyricist with Rajkumar Santoshi's Lajja, a critical and commercial success, and this soon led to Yash Chopra's Hum Tum and a string of highly successful Bollywood films like Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer.[5]
Prasoon also has a string of highly-acclaimed advertisements to his credit. Notable are his campaigns for NDTV India ("Sach dikhate hain hum"), Saffola ("Abhi to main jawan hoon") LG, Marico, Perfetti (Alpenliebe, Chloromint), and the Cannes-winning 'thanda matlab Coca-Cola' campaign with Aamir Khan. His Happydent television commercial is considered by experts as India's best ad till date, and was that year listed by the authoritative Bob Garfield of AdvertisingAge as one of his personal choices for the Cannes Gold that year. He has rightfully earned the title of "The Ad Guru of India".[1]
Prasoon has created acclaimed and award-winning advertising in press and TV for a wide roster of brands:[6]
- Coca Cola - `Thanda Matlab Coca-Cola'
- Chlormint
- Asian paints
- Cadbury
- NDTV India
- CNN IBN - India Rising [7]
- Pulse Polio Program
- Vacao Scooty
- Close-up
- Ponds
- Happydent
- ING
[edit] Advertising for Public Service Campaigns
- Breakthrough Trusts'Anti HIV campaign
- Pulse Polio
- National Literacy Mission- Child Education Films
- UN Millennium Goals- Anti poverty Campaign
- Anti child abuse
- Cancer Patients society- Against Tobacco consumption
[edit] Global and national recognition
In 2008 he was invited as the Cannes Jury Chairman and in 2009, he was named amongst the exclusive 10-member Cannes Titanium & Integrated Jury 2009 at the Cannes Lions International Advertising Festival 2009.[8] In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of the World Economic Forum,[9] In 2007, he was asked to be a judge of the nationally popular reality singing competition Dhoom Macha De on NDTV Imagine.[10] Joshi was also part of the select three member Core Creative Advisory Committee for the Commonwealth Games 2010, with Shyam Benegal and Javed Akhtar.[citation needed]
[edit] Filmography
- Aarakshan (2011)
- Break Ke Baad (2010)
- Sikandar (2009)
- London Dreams (2009)
- Delhi 6 (2009)
- Ghajini (2008)
- Thoda Pyaar Thoda Magic (2008)
- Taare Zameen Par (Like Stars on Earth) (2007)
- Fanaa (2006)
- Rang De Basanti (2006)
- Black (2005)
- Rok Sako To Rok Lo (2004)
- Phir Milenge (2004)
- Hum Tum (2004)
- Aankhen (2002)
- Kyon? (2003)
- Love at Times Square (2003)
- Lajja (film) (2001)
- Bhopal Express (film) (1999)
[edit] Private albums
He has been the lyricist for several Indipop albums which have been hits:
- Mann ke Manjeere: an album of women's dreams for Breakthrough for Shubha Mudgal (2000)
- Ab ke Saawan for Shubha Mudgal(1999)
- Dooba Dooba Rehta Hoon" for Silk Route
[edit] Writer-musician
- Tsunami relief; album Asha wali dhoop with Ustad Zakir Hussian[citation needed]
- Lau - an album that focusses on hope for the HIV positive.[citation needed]
- Sapna dekha hai Maine - for the girl child, Anthem for CRY (Child Rights and You)[citation needed]
His poetic outburst "Iss baar nahin" in the wake of the Mumbai terror attacks in 2008 gave voice to the angst of millions of Indians. Prasoon[citation needed]
[edit] Awards
[edit] Advertising
Prasoon has won more than 200 national and international awards.
- 2002: ABBY : Best Copywriter and the Best Ad Campaign[citation needed]
- 2003: Cannes Lion Award: Cannes Lions International Advertising Festival: Thanda Matlab Coca-Cola campaign.[1]
- 'No 1 Creative director in Asia Pacific 2007' by Media magazine.[citation needed]
[edit] Lyricist
- 2005: Star Screen Award for Best Lyricist: Hum Tum: Sason ko Sason
- 2007: Filmfare Best Lyricist Award: Fanaa: Chand Sifarish .
- 2008: National Film Award:Best Lyrics: Taare Zameen Par
- 2008: Filmfare Best Lyricist Award: Taare Zameen Par: Maa .
- 2009: Indian of the year (NDTV) Entertainer of the Year 2008. Special Award for Lyrics.[citation needed]
- 2012: IRDS Film award as best lyricist for social concern for "Mauka" in Aarakshan [11]
[edit] Personal life
Prasoon met his wife Aparna, also an advertising professional, while working at O&M Delhi.[citation needed] They have been married for well over a decade and have a daughter, Aishaanya.[citation needed]
[edit] References
- ^ a b c Meet Prasoon Joshi, India's ad guru by Shyamal Majumdar. Rediff.com, 19 October 2005.
- ^ Prasoon Joshi Interview creativeuttarakhand (Myor Pahad).
- ^ a b Breakfast With Prasoon Joshi The Economic Times', 3 May 2008.
- ^ McCann top deck gets a new look The Economic Times, 16 December 2006.
- ^ Adman Prasoon Joshi has now turned dialogue-writer! The Times of India, 12 December 2005.
- ^ See [1] euttaranchal.
- ^ Prasoon Joshi. Rising Indian Business Line, The Hindu, 8 February 2007.
- ^ http://www.canneslions.com/lions/videos.cfm?media_id=1367&tag=107 Prasoon Joshi on Cannes Titanium jury The Economic Times, 27 February 2009.
- ^ Prasoon Joshi chosen Young Global Leader Rediff.com, 13 January 2006.
- ^ NDTV ropes in Shankar Mahadevan and Prasoon Joshi Wednesday, 28 November 2007.
- ^ http://www.glamsham.com/movies/scoops/12/jan/16-irds-awards-vidya-balan-wins-best-actress-for-the-dirty-picture-011208.asp
