In technology entrepreneurship, Pre-chasm attempts to describe the phase prior to Geoffrey Moore's Crossing the Chasm that focuses on the specifics of marketing high-tech products during the early start- up period. Pre-chasm was suggested as an extension to Geoffrey Moore's model, arguing that the phase prior to the "chasm" is left unintended and that it, driven by technology commoditization and Lean Startup principles, requires an ambidextrous approach to product development alongside marketing to achieve product-market fit.
- Crossing the Chasm
- Technology adoption lifecycle
- Disruptive Innovation
- Customer Development
- Lean Startup
- "What's in a Startup Methodology?". Retrieved 2010-03-30.