Preeti Desai

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Preeti Desai
Preeti Desai.jpg
Born Preeti Desai
(1984-09-29) 29 September 1984 (age 30)
Middlesbrough, England
Nationality British
Occupation Actress/Model
Years active 2011-present
Height 5' 8" (1.73m)
Website
preetidesai.co

Preeti Desai (Gujarati: પ્રીતિ દેસાઇ) (born 29 September 1984) to british Indian parents, is a actress and model and former Miss Great Britain. As a British Indian, she made history by becoming the first woman of Indian origin to ever win the title.[1]

She made her acting debut with acclaimed film Shor in the City (2011) and was nominated for Best Lead Actress at South Asian Rising Star Film Awards in New York City in Oct 2012 presented by SAIFF and HBO.

Desai is listed as the Times of India's 50 Most Desirable Women and People Magazine's 50 Most Beautiful People in 2011.[2]

Recently released feature film titled One By Two Directed by Devika Bhagat and produced by i.e. films and Amit Kapoor cynosure networkz music by Shankar-Ehsaan-Loy stars Desai in the leading role opposite Abhay Deol[3]

Early life[edit]

Preeti Desai was born and raised in Middlesbrough, North Yorkshire, England.[4]

Desai went to St Augustine's RC Primary school in Coulby Newham. Then to Nunthorpe Secondary school in Nunthorpe. And Middlesbrough College.

Career[edit]

Miss Great Britain (2006-2007)[edit]

Preeti Desai was crowned Miss Cleveland and went on to win Miss Great Britain in 2007. A British Indian, she made history by becoming the first woman of Indian origin to ever win the title.[1] She was crowned Miss Great Britain after the previous winner was disqualified and the Country voted her to take over as the winner.

Desai moved to London from the North East of England to carry out her role as ambassador of Great Britain.[5]

Desai supported organisations like 'Mind'[6] and 'Carers week' which took her to 10 Downing Street to have tea with then Prime Minister Gordon Brown to make light of some situations going on, and to the Houses of Parliament to get MP's to team up with her in support of Carers week.

Modelling (2008-2010)[edit]

Desai moved to Mumbai in 2008 and was represented by ace photographer Atul Kasbekar and started her career as a fashion model when she appeared on the cover of L'officiel magazine with super star Shahrukh Khan as her 1st assignment,[7] following straight after with her 2nd assignment the Kingfisher calendar 2008.[8] Desai was also selected to be solely on the cover of the Kingfisher Calendar special edition.[9]

In the same year Desai appeared on the October cover of Cosmopolitan magazine.[10] Desai soon became a favourite in the Indian fashion industry and walked for all the big designers, fashion weeks and appeared on more magazine covers.

In October 2009 Desai was announced as the new face of the retail apparel company Provogue, along with Indian actor Hrithik Roshan.[11] Desai also featured with Italian designer Leonardo Ferragamo of Salvatore Ferragamo Italia S.p.A. for L'Officiel magazine, and walked for fashion designer Christopher Kane in a Fashion Week.

Desai got herself a super model status in India in the short span of two years before she started filming for her first feature film and moved on to acting in 2011.

Film Debut (2011)[edit]

Desai made her film debut in a feature film Shor in the City which was released on April 2011. It is directed by Raj Nidimoru and DK Krishna, and is produced by Balaji Films Ekta Kappor.[12][13] Desai plays the role of the female protagonist Sharmili, opposite Indian-American actor Sendhil Ramamurthy.[14] The film is a thriller drama, set in contemporary Mumbai, with three separate but interrelated storylines, of which one is in English and two in Hindi.

The film and Desai's performance got rave reviews by critics and the audience's with an average star rating of 4*s. Stating Desai had great screen presence.[15][16]

Desai is Nominated for Best Lead Actress at South Asian Rising Star Film Awards in New York on Oct 2012 presented by SAIFF and HBO. Shor in the City was officially selected for the Pusan International Film Festival and the Dubai International Film Festival in 2011. The film won the Best Director Award at MIAAC in New York.[17]

Upcoming feature film titled " One by Two" Directed by "Devika Bhagat" and produced by i.e. films and Amit Kapoor cynosure networkz music by "Shankar-Ehsaan-Loy" stars Desai in the leading role opposite "Abhay Deol"[3]

Public Image[edit]

Desai is listed as Time's 50 Most Desirable Women and People Magazine's 50 Most Beautiful People in 2011.[2]

Esquire magazine featured Desai as 'A Woman we love' and wrote " The first thing you notice about Preeti Desai are her slinky long legs, model physique and huge doe-like brown eyes. Then she opens her mouth and a strong Northern English accent burst out - a nostalgic flashback reminiscent of the old Boddingtons advert's that featured glamorous women with pronounced Manchester accents. The down-to-earth naughty humoured breath of fresh air walk's in."[18]

Top Indian designer Anita Dongre known for never using showstoppers in her runway shows, for the first time in August 2012 asked Desai to close the show at fashion week. Questioning Dongre on why she wanted Desai to don the final piece, Anita Dongre said " I saw no one else but Preeti in my showstopper design, she makes all my designs look beautiful, and she has the right elegance, confidence and poise."[19]

Personal life[edit]

Her mother is Hemlata Desai, father Jitendra Desai and sister Anjlee Desai who is a singer.

Filmography[edit]

Year Film Role Other notes
2011 Shor in the City Shalmili Nominated Best Lead Actress at South Asian Rising Star Film Awards in New York 2012
2014 Rock The Shaadi Cameo appearance
Delayed
2014 One By Two Samara Patel Released

References[edit]

  1. ^ a b "First Miss Great Britain of Indian origin". Sepia Mutiny. 2006-12-05. 
  2. ^ a b "Times Most Desirable Women of 2011: Preeti Desai - No.50 - Video". The Times Of India. 
  3. ^ a b http://releasedateindia.in/movie/one-by-two-release-date/
  4. ^ Herbert, Ian (2006-11-25). "How an Asian immigrant grew up to be Miss Great Britain". London: The Independent. 
  5. ^ http://www.middlesbrough.towntalk.co.uk/about/fame/773/preeti-desai/
  6. ^ http://forum.kitecrowd.com/kiting-news/kitetherapy-121294.html
  7. ^ "Bollywood Officially Enters L'Officiel". September 19, 2007. Retrieved October 27, 2012. 
  8. ^ "Kingfisher Calendar 2008". 
  9. ^ "Preeti Desai September Kingfisher Calendar 2008". 
  10. ^ "Facebook Page". [unreliable source?]
  11. ^ "New women in Provogues life!". 27 September 2009. 
  12. ^ "NOISE (SHOR) Directed by Raj Nidimoru & Krishna DK". Mahindra Indo-American Arts Council Film Festival. November 2010. 
  13. ^ Devansh Patel (18 April 2011). ""I am not considering Shor In The City as my debut film" - Preeti Desai". Retrieved 2011-04-21. 
  14. ^ Preeti Desai at the Internet Movie Database
  15. ^ "Shor in the City movie review: Wallpaper, Story, Trailer at Times of India". Timesofindia.indiatimes.com. Retrieved 2012-08-05. 
  16. ^ "Review: Shor In The City is brilliant stuff! - Rediff.com Movies". Rediff.com. 2011-04-28. Retrieved 2012-08-05. 
  17. ^ "Shor In The City: Cricket inspires Bollywood". Sawf News. Retrieved 2011-04-06. 
  18. ^ https://www.facebook.com/photo.php?fbid=10150413954114379&set=pb.183076174378.-2207520000.1353568409&type=3&theater
  19. ^ http://movies.ndtv.com/movie_story.aspx?Section=Movies&ID=251577&subcatg=&keyword=Bollywood&nid=251577

External links[edit]

Honorary titles
Preceded by
Danielle Lloyd
Preeti Desai Miss Great Britain
2006
Succeeded by
Gemma Garrett