Premier Inn
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| Type | Public |
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| Founded | 1987 |
| Headquarters | Luton, England, UK |
| Area served | United Kingdom United Arab Emirates Republic of Ireland |
| Industry | Hospitality |
| Parent | Whitbread |
| Website | http://www.premierinn.com |
Premier Inn (formerly Premier Travel Inn) is the UK's biggest hotel brand, with over 40,000 rooms and more than 550 hotels. Originally opened under the "Travel Inn" brand name in 1987, it has been owned by Whitbread during its entire operation and was set up to compete with the Travelodge brand which was at the time owned by Forte.
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[edit] History of Premier Lodge
Premier Lodge was a chain of 141 hotels owned by the Spirit Group. In 2004 Whitbread acquired Premier Lodge for the sum of £505 million.[1] This added an additional 141 hotels to the existing Travel Inn company and henceforth Whitbread re-branded all hotels as "Premier Travel Inn". The move to change the name partly resulted from consumer confusion with Travelodge and a desire of Whitbread to utilise the 'Premier' name.
Hotels which were originally built as Premier Lodge feature slightly smaller rooms to other Premier Inn's, however they also had wider beds. This was a marketing tool used by Premier Lodge before its acquisition by Whitbread.
[edit] Locations
Premier Inn hotels are found in city centres and also on the outskirts of towns/cities on major A-roads. Unlike its competitor Travelodge it is rarely found in motorway service areas, concentrating on locations where they are allowed to serve alcohol. Ownership by Whitbread (who traditionally were a brewery, and are now a pub and hotel chain) ensures that all Premier Inn hotels, with the exception of motorside locations, all have a pub/restaurant onsite serving alcohol.
The chain has expanded to open a hotel in Dubai with intentions to expand in India[2] and the Persian Gulf[3].
[edit] Facilities
All Premier Inns have a restaurant and bar either within the hotel or on the same site. Where the restaurant is in a separate building, it is usually one of Whitbread's own branded restaurants (Beefeater, Brewers Fayre, Table Table or Taybarns). In some former Premier Lodge locations, third-party pub restaurants run by the Spirit Group, such as chef & Brewer, are located next to the hotel. In some former Holiday Inn Express locations, the hotel is situated on site with a Mitchells & Butlers run pub restaurant (such as Harvester). In all cases the pub restaurant serves the Premier Breakfast.
[edit] References
[edit] External links
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