Prepositional marketing
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Prepositional marketing is a term used in marketing describing the various prepositions (at, to, with) used to describe the nature and orientation of specific marketing conditions in regards to the type of approach initiated by marketers when establishing channels of communication with consumers.
Example: Marketing “at” someone is orthogonal to marketing “with” someone yet similar to marketing "to". First identified during online discussion about the relationship between Root markets and the attention economy.
The term was coined by David Evans.
[edit] See also
- The Cluetrain Manifesto
- attention economy
- Direct Marketing
- Permission marketing
- Relationship marketing
- Spamming
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