The Press of Atlantic City
of The Press of Atlantic City
BH Media Group August 11, 2013Abarta Inc. from 1951-2013.
|Publisher||Mark L. Blum|
|Founded||1895 (as Daily Press)|
|Headquarters||Pleasantville, NJ, US|
|Circulation||95,626 Sunday, 72,846 Daily in combined print and digital|
The Press of Atlantic City is the fourth largest daily newspaper in New Jersey. Based in Pleasantville, New Jersey, it is the primary newspaper for southeastern New Jersey and the Jersey Shore. The Newspaper Designated Market runs from Waretown in Southern Ocean county (exit 69 on the Garden State Parkway) down to Cape May (exit 0). It also reaches west to Cumberland County, New Jersey. The paper has a combined print and digital daily circulation of 72,846 and a Sunday circulation of 95,626.
Coverage focuses on local, regional and state news, with selected national and international news largely appearing on the World & Nation page on A3. The Press of Atlantic City also publishes various other products, including At The Shore, the area's entertainment guide. Presented in tabloid format, it is inserted in the paper each Thursday and an additional 20,000-40,000 copies are bulk dropped to key tourist locations throughout the year. Other specialty niche publications include Bliss, a twice yearly bridal magazine, Real Estate Monthly, Summer Fun, The Atlantic County Living Guide, and The Cape May County Living Guide, among many others. Two branded editions of the paper -- Press Extra and Sunday Saver-- provide additional full market coverage.
Although The Press has no daily newspaper competitors within its direct marketing area, other daily newspapers that have some local penetration are The Philadelphia Inquirer, the Asbury Park Press, Cherry Hill's Courier-Post and The Vineland Daily Journal.
The primary web site is PressofAtlanticCity.com, which was the first newspaper digital edition in New Jersey to convert to a paid subscription model on October 3, 2011. It is also available in a replica e-edition that allows viewers to see the entire paper digitally as it appears each day in print, along with page turning technology and links. In addition to news and sports, both web editions have local auto, real estate and job pages within the respective sites.
The paper was first published in 1895 by Walter Edge. It was owned from 1951-2013 by Abarta, a privately owned Pittsburgh-based holding company largely known for Coca Cola bottling and oil and gas operations in Pennsylvania. On January 14, 2013, Abarta officials announced they were selling the paper to focus on their other business operations. On July 18, 2013, an asset purchase agreement was signed with BH Media for $9.6 million and the paper became wholly owned by BH Media, a Berkshire Hathaway company, on August 11, 2013.
The newspaper was founded in 1895 by Walter Edge as the Atlantic City Daily Press. In 1930 the name of the paper was changed to the Atlantic City Press, and in 1971 the name was changed to The Press. In 1988, its name was changed again to The Press of Atlantic City, the name currently in use. On January 14, 2013, it was announced the owners - Abarta - were selling the paper to focus on their other business operations.
Business Office Personnel
- Publisher: Mark L. Blum
- Director of Circulation: John Celestino
- Director of Advertising: Todd Sears
- Finance Manager: Ellen Wolcott
- Human Resources Manager: Danielle Daly
Editorial Content Personnel
- Executive Editor: Kris Worrell
- Managing Editor: W.F. Keough 
- Lead Local Content Producer/Nights: David Turner
- Editorial Page Editor: Jim Perskie
The Press of Atlantic City is available in several formats. It is published in print, and in several digital formats. In May 2013, the paper shifted from a traditional business model of separate paid subscriptions for print and digital and created All Access Passes which give readers access to the news across all available platforms for one price. Current rates range from $16.50 a month for full digital access with Sunday home delivery or no home deliver, to $23.50 for 7-day print home delivery plus full digital access.
Print Newsstand Rates
$1.00 Daily, $2.00 Sunday. Prices are higher in Toms River and north.
On October 15, 2011, PressofAtlanticCity.com became a paid content web site and was the first daily newspaper site in New Jersey to request payment for access to its digital content. Readers may currently view up to 5 pages on a free trial, after which they are asked to subscribe. Subscription rates and digital/print combinations can be seen at PressAllAccess.com. All print subscribers receive complete digital access for free, which includes access to PressofAtlanticCity.com in web and mobile formats and the replica edition E-PressofAtlanticCity.com.
- Alliance for Audited Media, March 2013, Snapshot
- http://www.pressofatlanticcity.com/site_services/story/40758.html [ Accessed September 20, 2008]