Priape

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Priape (meaning Priapus in French) is a privately held Canadian company, headquartered in Montreal, Quebec. Priape owned and operated several retail stores specializing in DVDs, books, clothing, leather, sex toys, and other products that appeal to the gay consumer.

The company was founded in Montreal, Quebec in 1974 by Robert Duchaîne and Claude Leblanc, originally at 1111 De Maisonneuve Boulevard.[1] The flagship store moved to 1661 Rue Sainte-Catherine East in 1975, and then to 1311 rue Sainte-Catherine in 1987.[1] Additional Priape stores opened in Toronto, Ontario in 1998, Calgary, Alberta in 2004 and Vancouver, British Columbia in 2005.[2]

The company also operated ManWear, which designed and sold t-shirts, tank tops, jeans and accessories. Priape was also a minority investor in Maleflixxx Television, a Canadian subscription cable channel offering gay porn programming.

The company filed for bankruptcy protection on June 27, 2013.[2] All four of its stores across Canada were closed the morning of October 21.[2] On October 30, a Quebec Superior Court hearing approved a purchase offer by former general manager Denis Leblanc and theatre producer Stephen Pevner;[3] under its new ownership, the flagship store in Montreal and the website, Priape.com, will reopen while the Toronto, Vancouver and Calgary stores will remain closed.[3]

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