May 2011 issue featuring Janelle Monáe
|Based in||London, England|
Whilst many magazines have come and gone over this period, Pride has been the only stable strong title in this category and has over its 18 years become the dominant title in this market and been one of the few niche titles that attracts mainstream advertisers of the likes of Ford and Vodafone. The magazine has a circulation over 30,000 copies each month and is seen by many advertisers as the most effective method to reach Afro-Caribbeans in the UK. Pride magazine is also the only black media company of any size that still remains in black British ownership and is now in 2012 celebrating its 21st year as the market leader. The Guardian newspaper stated back in 2007 That 'Pride magazine has dominated its market for over 15 years.' The magazine changed its format in 2011 as it turned 20 to the popular glamour sized format and is still seen as an inspiring and aspiring magazine for the Afro Caribbean community.
- Donnell, A., 2002. Companion to Contemporary Black British Culture, Routledge.
- Benjamin, I., 1995. The Black Press in Britain, Trentham Books.
- "Izundu, U., 2007. A fall in store for Pride? The Guardian".