Prima Cool is TV Prima's second channel. Its is targeted primarily at young male audiences.
Prima Cool launched on April 1, 2009 as TV Prima's new digital channel. It is available on Czech DVB-T multiplex 2, where it is freely broadcast (covering up to 72% of the population of the Czech republic, mainly in Bohemia). The channel is also broadcast through DVB-S on satellite ASTRA1G, and available on cable TV (in all packages, due to the must-carry law).