Prime (New Zealand)
|Current Prime Logo|
|Launched||30 August 1998|
|Owned by||Prime Television Limited (1998–2006)
Nine Entertainment Co. (2002–2006)
Sky Network Television (2006–current)
|Picture format||576i 16:9
|Slogan||Not Your Usual|
|usually tuned to 59 until 2013|
|Kordia (DVB)||1404 @ 36 (594 MHz) or 37 (602 MHz)|
|Kordia Auckland (DVB)||1404 @ 45 (666 MHz) or 40 (626 MHz)|
|Kordia (DVB)||1928 @ 12456 MHz|
|Sky Auckland subscriber (DVB)||1018 @ 12707 MHz|
|Sky Wellington subscriber (DVB)||1055 @ 12707 MHz|
|Sky Christchurch subscriber (DVB)||1056 @ 12707 MHz|
|Sky HD subscriber (Virtual)||444 (2012 Olympics only)|
Prime is the seventh national free-to-air television station in New Zealand. The station airs a mixed group of programmes, largely imported from Australia, the UK and the United States, as well as free-to-air rugby union, cricket and rugby league matches.
It was originally owned by Prime Television Limited in Australia. Prime later entered into a joint-venture agreement with Nine Entertainment Co. (Nine Network Australia). On 8 February 2006, the Commerce Commission gave Sky Television clearance to purchase the station for NZ$31 million.
In June 1998, Prime Television Limited in Australia purchased 34 licenses from United Christian Broadcasters for approximately A$3.6 million. The licenses covered all major cities and towns, mainly on UHF, except for the Gisborne area, which is served via a VHF signal. On 30 August 1998, Prime Television New Zealand began broadcasting at 6.30 pm with Two Fat Ladies.
Originally the station broadcast united classic British programming, documentaries,sports, sports and dramas aimed at the 30 years and above age bracket. In Waikato and Christchurch, Prime produced a half-hour nightly news programme. Although these programmes rated well, they were unprofitable.
In February 2002, Prime New Zealand entered into an agreement with Australian media mogul Kerry Packer's PBL (parent of the Nine Network). Under this five-year agreement, Nine agreed to provide the station with content it owned the rights to, expertise and an amount of cash. In return, Nine was given the right to acquire 54% of Prime New Zealand at the end of the contract. If Prime New Zealand continued to lose money, Nine could choose not to take this up.
After this deal, Prime took on a broader and more expensive programming mix and axed the local content to cut costs. This increased ratings and profits significantly. This new format was modelled closely on the Global Television Network in Canada, whose parent company Canwest happened to own TV3 at the time.
Almost immediately, some Australian programmes produced by Nine Network and shown on Prime NZ took on a slightly New Zealand flavour. For example, one New Zealander per week began to appear on the Australian version of Who Wants to Be a Millionaire?, and weather details for New Zealand cities appeared on the Australian Today breakfast programme. Localisation of Australian programmes increased, with New Zealander Charlotte Dawson becoming the presenter of a New Zealand version of Nine travel programme Getaway (Dawson ended this position at the end of 2006). Many Australian programmes were simply broadcast on Prime without any adaptation for New Zealand audiences, however.
During 2003–04, the number of Australian programmes broadcast decreased. These were largely replaced with more expensive (and higher rated) British and American programmes, such as a Sunday evening British drama slot.
On 2 November 2004, TVNZ presenter Paul Holmes announced that he was resigning from his Holmes programme on the state broadcaster and beginning a new one on Prime in 2005. This new programme, called Paul Holmes, began on 7 February 2005. The arrival of Holmes was seen as a major sign of Prime's rise in status, from a small, second-tier network to a major player on the New Zealand scene, joining TVNZ and TV3 in this regard. The programme, however, did not rate well. In June 2005, Prime moved the show to 6 pm, directly following Prime News, in an attempt to increase ratings. This was ultimately unsuccessful and Prime TV cancelled the programme on 8 August 2005 due to poor ratings. Holmes returned to host a one-hour weekly current affairs/interview programme, which was still called Holmes, and screened on Thursday evenings. In 2006, the show was relaunched as a strictly entertainment-oriented talk show and screened on Wednesday evenings. It did not return in 2007, but two "specials" were filmed. For most of 2007, Holmes' work for Prime consisted solely of a weekly opinion segment, broadcast Sunday nights as part of Prime News.
In late December 2004, Prime announced it had acquired New Zealand broadcast rights for the new series of Doctor Who, one of its highest-profile imported shows, which went on to screen in June 2005 to generally good ratings.
In 2005, Prime announced that it would broadcast a minimum of 5.5% of local programmes, following recommendations from NZ On Air.
From 6 October 2005, Prime showed a weekly programme called New Zealand's Top 100 History Makers, where a brief biography of notable New Zealanders was shown as ranked by a panel of experts. The final episode, screened on 17 November 2005, showed the rankings of these people as a result of votes collected from the public via text and Internet.
In November 2005, Sky Television purchased Prime for NZ$30 million. The deal was subject to Commerce Commission approval and undisclosed conditions. On 8 February 2006, following receipt of Commerce Commission clearance, Sky Television purchased Prime New Zealand from Australian based Prime Television. The acquisition of Prime by Sky Television saw a range of shows screened on Sky channels now included on Prime, these shows included American Chopper and Mythbusters, which screen on the Discovery Channel.
On 4 September 2006, the network relaunched with a modified logo, already seen in print advertisements, and new on-air branding.
In April 2008, Prime switch to broadcasting in a lower quality anamorphic widescreen 16:9 format following the lead of other Freeview and Sky channels. Previously they had opted to use the more proportionally scaled letterbox format for 16:9 content. They like other Kordia PAL analogue broadcasters are using a 14:9 letterbox format on their PAL simulcast.
Refusal to join Freeview 
On 7 May 2007, a consortium of broadcasters including TVNZ, TVWorks (owners of TV3 and C4), Maori Television Service, and Radio New Zealand launched the non-profit, free-to-air Freeview service, the only digital free-to-air system in New Zealand. The service was initially broadcast via the Optus D1 satellite in standard definition only, but in April 2008 extended to a high definition digital terrestrial service which is broadcast in main centres only.
Prime was widely expected to be included in the initial group of Freeview channels, but Sky Television had consistently refused to take part, citing poor economics. Broadcasting Minister Jonathan Coleman then asked officials to invite Sky, Freeview and state-owned transmission company Kordia to meet him to discuss the matter, but Sky TV spokesman Tony O'Brien was quoted as saying "It is not economic for Prime to be on Freeview at this time." The economics had to do with non-government-owned broadcasters paying less for transmission costs on the government-owned Kordia network.
A deal between TVNZ and Sky to have TVNZ 6 and 7 available to Sky subscribers in exchange for Prime finally being launched on Freeview on virtual channel 10 (unlike its position on Sky of 4) on 17 August 2009.
High definition 
Starting with the 2010 Winter Olympics, Prime HD was temporarily launched only on Sky TV Channel 140 to cover the event. Now Prime HD is available during every Olympics or Commonwealth games on Channel 444. Freeview HD viewers do not have the option to see the Olympic or Commonwealth games in high definition.
Prime's current line-up includes a mixture of local shows, news, sport and international shows.
Prime News 
Prime airs a nightly news bulletin — Prime News – First at 5:30. The programme was launched in February 2004 and was initially presented on weeknights by former Getaway (TVNZ version) presenter and ABC (US) reporter Suzy Clarkson (née Aiken until 2006) and was produced in Sydney by Sky News Australia, using the resources of Sky News Australia and Newstalk ZB.
As part of Prime's parent corporation, News Corp rebranding process, Prime News – First at 5:30 was relaunched, and now uses the same graphics and music as Sky News, also owned by News Corp. Production of the show was moved to its studios in Albany, Auckland. This included more local content and a new weekday presenter, former TV3 and TVNZ presenter Eric Young. The role of sports newsreader is held by Suzy Clarkson (née Aiken), and newcomer Ross Karl, with Clarkson also reading the weekend news. Political coverage is headed by Newstalk ZB political editor Barry Soper, along with several other Wellington-based reporters. There are no full-time South Island based reporters for Prime News. A reduction in Australian-focused stories has been evident since the move to Auckland.
Prime used to broadcast some Nine Network Australia news programmes such as Today and, until 6 February 2007, National Nine News: Morning Edition but these have since been dropped. Overnight, and during important international news events such as the 2008 US Presidential Election, it has relayed the international feed of US news channel Fox News.
Prime has the free-to-air rights to cricket, rugby union and National Rugby League (NRL), meaning Prime TV's schedule includes delayed coverage of New Zealand Warriors NRL games, Super Rugby games, All Black tests and Black Caps cricket matches. Prime used to broadcast a weekly Sunday afternoon sports highlights show called Ultimate Sport Sunday, which included highlights of cricket, rugby union, NRL, Formula One, WRC and Moto GP. With Prime now 100% owned by SKY Network Television, (holder of the pay television rights for the above events), it is well placed to continue holding the rights indefinitely, as SKY is effectively selling them to itself. Prime was also granted the rights to broadcast the free to air screening of Euro 2008. Free to air coverage of the 2012 London Olympics was seen on Prime with SKY Network Television being the new rights holder.
Original programmes 
Prime also rebroadcasts some SKY Television sports based shows.
Current and Past Content 
Australian Distributed Shows 
Past Australian Distributed Shows 
North American Primetime Distributed Shows 
North American Daytime Distributed Shows 
Past North American Distributed Shows 
UK Distributed Shows 
Past UK Distributed Shows 
Motion picture output contracts 
- Lionsgate (first-option with Sky and Prime channels)
Television only output contracts 
- CBS Television Distribution (exclusive)
- NBC Universal Television Distribution (non-exclusive)
- Lionsgate Television (first-option with Sky and Prime channels)
Religion programmes 
See also 
- Sky News New Zealand
- Sky News Australia
- Sky News Business Channel
- Sky News Arabia
- Sky News
- Sky Network Television