|Launched||29 October 2007|
|Closed||4 October 2009 (breakaway programming)
25 September 2010 (closure)
|Owned by||Prime Television Limited|
|Picture format||1080i (HDTV)|
|Slogan||Bringing It Home
The Difference Is Clear
|Broadcast area||Regional Victoria,
Northern New South Wales,
Southern New South Wales,
Australian Capital Territory as Prime HD.
|Replaced by||Prime Television (HD Simulcast)
7mate on Prime
|Sister channel(s)||Prime Television
7TWO on Prime
|HD Digital||Channel 60|
|Austar via Mystar HD DVR||Channel 60|
Prime HD is an Australian television channel. This Seven HD affiliate operates in Victoria, New South Wales, and in the Australian Capital Territory. Prime HD ceased breakaway programing on 4 October 2009, due to the launch of 7TWO on Prime. Prime HD fully ceased broadcasting on 25 September 2010, after the launch of 7mate on Prime.
Prime HD currently broadcasts a range of programming, with exclusive transmissions on weekday and weekend afternoons, late on Sundays and weeknights, and Saturday nights. Currently, about seven hours of exclusive programming is broadcast daily.
Weekday afternoon programming includes repeats of locally produced lifestyle programming, such as Harry's Practice and The Great Outdoors, as well as movies and Disney cartoons. In the evenings a mixture of exclusive series, movies and encore screenings of series, such as Brainiac: Science Abuse, Day Break, and Scrubs are broadcast. The NightCap was broadcast exclusively on Tuesdays and Thursdays at 10.30pm until its axing during the Easter non-ratings break.