Primera Air is a Danish leisure airline which was founded in 2003 as JetX. Primera Air Scandinavia has its headquarters in Copenhagen, Denmark.
Originally it was established in Iceland and operated under an Icelandic AOC. It is since 2008 wholly owned by Primera Travel Group. Primera Air Scandinavia is a member of the Primera Travel Group (which includes Solresor, Bravo Tours, Lomamatkat, Heimsferðir and Solia), and its primary goal is to provide air travel services to the leisure market. As a dynamic company it has grown at a steady pace in recent years, and now offers flights from Scandinavia to over 70 destinations in the Mediterranean, Asia, the Caribbean, and the Atlantic. In 2009 Primera Air established the subsidiary Primera Air Scandinavia under a Danish AOC.
On 10 July 2009 a Primera Air Boeing 737-700, registration TF-JXG, performing flight PF-362 from Zakinthos (Greece) to Dublin (Ireland) with 153 passengers and 6 crew, was escorted by two Italian fighter aircraft into Rome Fiumicino (Italy) after the crew requested an emergency landing due to a technical problem. Primera Air said that the crew received an indication that the slats (leading edge devices) were not in their proper position. The indication prompted the crew to divert to an airport providing a sufficiently long runway for a slats up landing, which was available at Fiumicino. Naples was ruled out because of the terrain around the airport and the runway length. The airplane landed safely on runway 16L and the emergency status was cancelled 19 minutes after touch down.