|Lyrics||Desmond Carter and Ira Gershwin|
|Book||Guy Bolton and George Grossmith Jr.|
|Productions||1924 West End|
Primrose is a musical in three acts with a book by Guy Bolton and George Grossmith Jr., lyrics by Desmond Carter and Ira Gershwin, and music by George Gershwin. It centers on a writer whose story-within-a-story forms the basis of the plot. It was written expressly for the London stage, where it ran for 255 performances in 1924 and 1925. The musical was not performed in the United States until more than half a century after it was written.
George Gershwin, at 25 years old, was an established songwriter by 1924 when Grossmith and his producing partners, J. A. E. Malone and Edward Laurillard, hired him to produce the score for Primrose for them in London. The musical is the first in which Gershwin wrote some of the orchestrations himself. The year was one of the busiest for Gershwin, as it also included his Rhapsody in Blue and two other musicals. Gershwin's score, and the book by Bolton are old-fashioned for their time, with more in common with the frothy Edwardian musical comedies than with the later Gershwin musicals. Nevertheless, Desmond Carter's witty lyrics and the show's farcical book have been praised by reviewers, while Gershwin's score has been compared with Gilbert and Sullivan.
Production history 
Primrose was produced by Grossmith and J. A. E. Malone, who wanted to follow up on their earlier successes composed by Jerome Kern. It opened at the Winter Garden Theatre in London on 11 September 1924 only two months before the Gershwins’ Lady, Be Good! debuted on Broadway. The cast featured comedian Leslie Henson and also included Claude Hulbert, Heather Thatcher and Percy Heming. The director was Charles A. Maynard, and the choreographer was Laddie Cliff.
The show was not brought to Broadway, where it would have competed with Lady, Be Good!. In fact, the American première of Primrose did not take place until 1987, when a concert production at the Coolidge Auditorium of the Library of Congress was given together with another Gershwin score, Pardon My English (1933), both conducted by John McGlinn. Soloists included Rebecca Luker and Kim Criswell. The next performance in North America was not until 2003, when Musicals Tonight! presented a series of staged concerts at the 14th Street YMCA in New York City's Greenwich Village, with dialogue, directed by Thomas Mills and starring Gavin Esham, Cristin Mortenson and Brynn O'Malley.
Extensive excerpts from the score were recorded with original 1924 cast members conducted by Ansell, and have been re-released on CD.
In their joint memoir Bring on the Girls!, Wodehouse and Bolton relate a story about Grossmith holding auditions for Primrose, where he made a routine request of Sylvia Hawkes, a beautiful young dancer, who later married a series of famous men:
"Must I sing, Mr Grossmith?"
"Yes, Sylvia, you must. All of you have to sing if you want jobs as showgirls in Primrose. The Gershwin score demands it."
"Oh very well," she replied petulantly, and, going down to the floats she handed over a piece of music to the pianist in the pit. The piano struck a chord.
Grossmith, a strict observer of ritual, rose and stood at attention. His minions rose and stood at attention. Guy, on his way to announce his arrival, stood at attention. As the anthem came to the normal stopping point, George started to sit down, but there is more, much more of the fine old chorale than is generally known. James Carey is credited with a three-stanza version; in another version John Bull... has expressed the same sentiment in his own way; while James Oswald... also got into the act. A printing is extant giving them all. Sylvia Hawkes sang them all. The pianist stopped playing, but that didn't stop Sylvia. They wanted her to sing, did they? Well, sing she would. Of course no one dared to call a halt. The national anthem is sacrosanct – especially if you're an actor-manager clinging to the hope of a belated knighthood.
- "God save our gracious King,
- Long live our noble King,
- God save the King."
Roles and original cast 
- Jason – Ernest Graham
- Freddie Falls – Claude Hulbert
- May Rooker – Vera Lennox
- Sir Benjamin Falls – Guy Vane
- Joan – Margery Hicklin
- Hilary Vane – Percy Heming
- Toby Mopham – Leslie Henson
- Michael – Thomas Weguelin
- Manager of hotel – Harold Bradley
- Pinkie Peach (Mdme Frazeline) – Heather Thatcher
- Lady Sophia Mopham – Murial Barnby
- Pritchard – Sylvia Hawkes
Plot summary 
Primrose consists of three interconnected love stories about Freddie and May, Hilary and Joan, and Toby and Pinkie. Freddie is reluctantly engaged to his cousin Joan, but falls in love with May. Joan, a naive, pretty young socialite, loves Hilary, a successful author of romantic yarns. Hilary is writing a story whose heroine, Primrose, is in a remarkably similar impasse. Hilary returns Joan's love, but Freddie and Joan are under the thumb of Sir Barnaby – Joan’s father and Freddie’s uncle – who, for financial reasons, refuses consent to their marrying anyone except each other.
The romance of Toby and Pinkie is impeded by Toby’s second thoughts after rashly proposing; he enlists Hilary's help, getting him to pretend to woo Pinkie so that so Toby can catch them in flagrante and break off the engagement. However, Joan also catches Hilary wooing Pinkie. During an eventful dance sequence, Toby overcomes his reluctance to marry, Sir Barnaby gives way, and all three couples are free to marry.
Song list 
- The Countryside (Opening Act I)
- Till I Meet Someone Like You
- Isn’t it Wonderful
- This is the Life of a Man
- When Toby is out of Town
- Some Far Away Someone
- The Mophams
- Roses of France/Four Little Sirens
- Berkeley Square and Kew
- Boy Wanted
- Mary Queen of Scots
- Wait a Bit, Susie
- Naughty Baby
- That New Fangled Mother Of Mine
- I Make Hay when the Moon Shines
- 1987 sleeve notes by John McGlinn to EMI recording CDC 7 47977 2
- Profile of the musical from Allmusic
- Information about the Musicals Tonight! concerts
- Village Voice review dated December 10-16, 2003
- The Times 12 September 1924, p. 8
- crew and cast list
- Holden, Stephen, "2 by Gershwin" in the New York Times, May 18, 1987
- "Lady Sylvia Ashley (née Hawkes)", National Portrait Gallery, accessed 26 April 2012
- Wodehouse and Bolton, Bring on the Girls! (1953), Chapter 13, section 3
- Parker, John (1925). Who's Who in the Theatre (Fifthedition ed.). London: University of California Press. ISBN 0-520-24864-3.
- Pollack, Howard (2006). George Gershwin: His Life and Work. Pitman. OCLC 468965019.