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Primula Cheese Spread was invented in 1924 by Norwegian Olav Kavli. Primula Cheese was the world's first spreadable cheese with a long shelf life and was named after the Primula flower. It was first introduced into the UK in 1929. Primula Cheese is sold in a squeezable tube.
Primula cheese in tubes is supplied in varieties flavoured with several ingredients, including plain, chives, ham, and prawns. Dips are also manufactured in several flavours. They are sold in many shops in the UK and Republic of Ireland.
The Primula brand is owned by the Norwegian Kavli group owned by The Kavli Trust, manufactured in Norway, Sweden, Denmark and Great Britain, and sold in more than 20 countries. The Kavli Trust is a charitable organisation that donates a proportion of profits from The Kavli Group to causes such as research, cultural activities and humanitarian work.
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