Primula alpicola, commonly called the moonlight primrose, is a species of Primula native to Bhutan and southeastern Tibet, where it grows in vast numbers along the Tsangpo valley alongside Primula florindae. Their habitats hardly ever overlap; P. florindae prefers wetter soils close to rivers, giving way to P. alpicola on drier sites.
It grows to 15-50 cm (rarely to 1 m) tall with many bell-shaped flowers. The flowers can be in several colours, white, cream, yellow and shades of purple. These are sometimes referred to as varieties, such as var. violacea; however there is some considerable inconsistency in the naming. Kingdon-Ward gave it the temporary name "Joseph's Sikkimensis" after Joseph's coat of many colours.