Pringles

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This article is about the brand of potato snacks. For the city in Argentina, see Coronel Pringles. For other uses, see Pringles (disambiguation).
Pringles
Pringles.svg
2009-Present Logo
Pringles chips.JPG
A pile of Pringles crisps
Product type Potato snack
Owner Kellogg Company (since 2012)
Country United States
Introduced 1967; 47 years ago (1967)
Markets Worldwide
Previous owners Procter & Gamble (1967-2012)
Website www.pringles.com
Type Snack food
Main ingredients Potato
Variations Various regular and promotional flavors
Cookbook:  Pringles

Pringles is a brand of potato and wheat-based stackable snack chips owned by the Kellogg Company.

Originally marketed as "Pringles Newfangled Potato Chips", Pringles are sold in more than 140 countries,[1] and have yearly sales of more than US$1.4 billion.[2]

They were originally developed by Procter & Gamble (P&G), who first sold the product in 1967. P&G sold the brand to Kellogg in 2012.

History[edit]

Pringles were first sold in 1967, and distributed internationally by 1975.[3] P&G wanted to create a perfect chip to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags.[4] The task was assigned to chemist Fredric Baur, who, from 1956 to 1958, created Pringles’ saddle shape from fried dough, and the can to go with it. Baur could not figure out how to make the chips taste good and he eventually was pulled off the Pringles job to work on another brand. In the mid-1960s, another P&G researcher, Alexander Liepa of Montgomery, Ohio, restarted Baur’s work, and set out to improve on the Pringles taste, which he succeeded in doing.[5] While Baur was the true inventor of the Pringles chip, according to the patent, Liepa was the inventor of Pringles.[6] Gene Wolfe, a mechanical engineer-author known for science fiction and fantasy novels, developed the machine that cooks them.[7] Their consistent saddle shape is mathematically known as a hyperbolic paraboloid.[8] Their design is reportedly aided by supercomputers to ensure safe aerodynamics while packaging.[9][10]

There are several theories behind the origin of the name "Pringles". One theory refers to Mark Pringle, who filed a US Patent 2,286,644 titled "Method and Apparatus for Processing Potatoes" on 5 March 1937.[11] Pringle's work was cited by Procter & Gamble (P&G) in filing their own patent for improving the taste of dehydrated processed potatoes.[5] Another theory suggested two Procter advertising employees lived on Pringle Drive in Finneytown (north of Cincinnati, Ohio), and the name paired well with potato.[5][12] Another reference says that P&G chose the Pringles name from a Cincinnati telephone book.

They were originally known as "Pringles Newfangled Potato Chips", but other snack manufacturers objected, saying Pringles failed to meet the definition of a potato "chip". The US Food and Drug Administration weighed in on the matter, and in 1975, they ruled Pringles could only use the word "chip" in their product name within the following phrase: "potato chips made from dried potatoes".[13] Faced with such an unpalatable appellation, Pringles eventually opted to rename their product potato "crisps" instead of chips. This later led to other issues in the United Kingdom, where the term potato "crisps" refers to the product Americans call potato "chips".[14]

In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, a deal which would have more than tripled the size of Diamond's snack business.[15] However, the deal fell through in February 2012 after a year-long delay due to issues over Diamond's accounts. On 31 May 2012, Kellogg Company officially acquired Pringles for $2.695 billion as part of a plan to grow its international snacks business.[16] The acquisition of Pringles makes Kellogg the second-largest savory snacks company in the world.[17]

Pringles are manufactured in factories in Jackson, Tennessee; Mechelen, Belgium; Johor, Malaysia; and Fujian, China.[18]

Ingredients[edit]

Pringles have about 42% potato content, the remainder being wheat starch and flours (potato, corn, and rice) mixed with vegetable oils, an emulsifier, salt, and seasoning.[14] Other ingredients can include sweeteners like maltodextrin and dextrose, monosodium glutamate (MSG), disodium inosinate, disodium guanylate, sodium caseinate, modified food starch, monoglyceride and diglyceride, autolyzed yeast extract, natural and artificial flavors, malted barley flour, wheat bran, dried black beans, sour cream, cheddar cheese, etc.; Pringles varieties vary in their ingredients.[19]

In July 2008 in the London High Court, P&G lawyers successfully argued that Pringles were not crisps (even though it said "Potato Crisps" on the container) as the potato content was only 42% and their shape, P&G stated, "is not found in nature". This ruling, against a United Kingdom VAT and Duties Tribunal decision to the contrary, exempted Pringles from the then 17.5% VAT for potato crisps and potato-derived snacks.[14] In May 2009, the Court of Appeal reversed the earlier decision. A spokesman for P&G stated it had been paying the VAT proactively and owed no back taxes.[20][21]

Flavors[edit]

Pringles come in many flavors. Standard flavors include original, salt and vinegar, sour cream and onion, cheddar cheese, ranch dressing, barbecue, hot and spicy, and loaded baked potato. Some flavors are distributed only to limited market areas. For example, prawn cocktail, wasabi, and curry flavors have been available in the United Kingdom and the Republic of Ireland.[22]

Occasionally, P&G produced limited edition runs. Seasonal flavors, past and present, include ketchup, zesty lime and chili, chili cheese dog, "pizzalicious", paprika, Texas BBQ sauce, buffalo wing, and cajun. A "low-fat" variety was also sold. Examples of limited edition flavors include jalapeño, honey mustard, cheesy fries, onion blossom, mozzarella cheese stick, screamin' dill pickle, and Mexican-layered dip. At one point in the early 1990s, "Corn Pringles" were available. The canister was black and had cartoon images of corn, as well as the normal packaging standards. The crisps were made of corn and resembled a corn chip in flavor and texture.

In 2012, they brought out seasonal flavors of "peppermint white chocolate", cinnamon sugar, and "pumpkin pie spice".[23]

Pringles also produces several "multi-grain" varieties which have some of their base starch ingredients replaced with corn flour, rice, wheat bran, black beans,[24] and barley flour.[25]

Pringles has offered specialized flavors in various parts of the world, such as mozzarella stick with marinara in North America and jalapeño in Latin America.[1]

Five new flavors were introduced in Asia, namely: soft-shelled crab, grilled shrimp, seaweed, "blueberry and hazelnut", and "lemon and sesame". The grilled shrimp chips are pink in color, while seaweed is colored green.[26][27][28]

Two limited-market flavors, cheeseburger and "Taco Night", were recalled in March 2010 as a safety precaution after Salmonella was found in a Basic Food Flavors plant which produces the flavor-enhancing hydrolyzed vegetable protein used in those flavors.[29]

Marketing[edit]

Pringles is advertised in the United States, Canada, the United Kingdom and Ireland with the slogan "Once you pop, the fun don't stop"[30] along with the original slogan "Once you pop, you can't stop".[31]

The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago.

Throughout its history, Pringles used its advertising campaigns to compare their products to conventional potato chips. In its early years, they were marketed as "Newfangled Potato Chips" and had a small silver pop-top to open the can. Unlike the current advertising, they only mentioned that, with their pop-top cans (which have been replaced with foil tops since the 1980s), their chips remain fresh and unbroken, the can holds as much chips as a bag, and their curvy shape allows them to be stackable; thus inspiring the slogan, "Other potato chips just don't stack up."

By the 1980s, the company launched the "Pringle Jingle", whose lyrics were "Once you taste the flavor ("It's a deep-fried taste!"), then you get the fever ("With a crispy crunch!"), then you've got the fever for the flavor of a Pringle!"

Starting in the 1990s and continuing today, Pringles has advertised their products by comparing them to bagged chips, which they view as greasy and broken. In each ad, a group of people are enjoying Pringles, while a lone person is enjoying a bag of generic potato chips (the bags themselves resemble either Lay's or Ruffles, depending on the Pringles variety marketed in the ad). They dump out some broken chips into their hand, only to find they are greasy, and end up wiping the grease all over their clothing.

Pringles Christmas tree in Spinningfields, Manchester in 2014

The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as "Julius Pringles"[32]) designed by Louis R. Dixon, with a large mustache and parted bangs (until 2001, the character had eyebrows and his bow tie framed the product name; in 1998, the bangs and lips were removed from the logo, and his head was widened a little). The crisps are made to a uniform size, so that they can be stacked very neatly within the container, rather than being packaged loosely in a bag.

Pringles, as a product brand, is especially known for its packaging, a tubular paperboard can with a foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur (1918-2008) was an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based P&G. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.[33]

See also[edit]

References[edit]

  1. ^ a b Chapman, Michelle (6 April 2011). "Pringles sold to growing empire". The Sun News. Associated Press. Retrieved 6 April 2011. 
  2. ^ "ACNielsen Study Finds 43 Brands Have Billion Dollar Global Presence". ACNielsen. 
  3. ^ "Pringles". Procter & Gamble UK. 2007. Archived from the original on 4 January 2010. Retrieved 24 June 2007. 
  4. ^ "Pringles – Bidding Farewell To A P&G Original". P&G Corporate Newsroom. Procter & Gamble. 31 May 2012. Retrieved 20 August 2012. 
  5. ^ a b c Martin, Andrew (5 April 2011). "Once a Great Flop, Now Sold for Billions". The New York Times. Retrieved 12 November 2012. 
  6. ^ Pringles patent
  7. ^ Lawrence Person (Fall–Winter 1998). "Suns new, long, and short: an interview with Gene Wolfe". Nova Express 5 (1). Retrieved 17 December 2008. [dead link]
  8. ^ "PG.com Pringles: Food Network, new ideas, water usage, solid waste". www.pg.com. Archived from the original on 24 December 2009. Retrieved 9 July 2010. 
  9. ^ Supercomputers crunching potato chips, proteins and nuclear bombs, by Peggy Mihelich. CNN.com. 5 December 2006
  10. ^ Chinese Supercomputer Wrests Title From U.S., by Ashlee Vance. The New York Times. 28 October 2010
  11. ^ "Method and apparatus for processing potatoes — George, Brace A". Freepatentsonline.com. 16 June 1942. Retrieved 22 October 2012. 
  12. ^ "How Pringles got its name". Procter & Gamble Everyday Solutions Canada. 2012. Retrieved 1 March 2012. 
  13. ^ "MARKETING: Non-Crunch on Pringle's". Time. 8 December 1975. Retrieved 22 May 2010. 
  14. ^ a b c "Pringles 'are not potato crisps'". BBC. 4 July 2008. Retrieved 4 July 2008. 
  15. ^ "Pringles sold by P&G to Kettle Chips firm Diamond Foods". BBC News. 5 April 2011. Retrieved 5 April 2011. 
  16. ^ Michael J. de la Merced, Kellogg Wins Pringles After Diamond Deal Falls Apart, The New York Times, 15 February 2012
  17. ^ "Kellogg Company Completes Pringles Acquisition". Kellogg Company. 31 May 2012. Retrieved 7 June 2012. 
  18. ^ Procter & Gamble (April 2011). "Merger of Pringles Snack Business with Diamond Foods" (pdf). Retrieved 9 August 2013. 
  19. ^ Nutritional Information for Pringles Chips, Valerie Liles, LiveStrong, 1 December 2010
  20. ^ "Pringles lose Appeal Court case". BBC. 20 May 2009. Retrieved 20 May 2009. 
  21. ^ "British court rules yes, Pringles are in fact chips". MSNBC. 20 May 2009. Retrieved 20 May 2009. 
  22. ^ "Pringles Light Aromas Range". Retrieved 22 November 2010. 
  23. ^ Holiday Pringles and 9 other weird and wonderful holiday flavors, Dana Guthrie, Houston Chronicle, 28 November 2012
  24. ^ The Chip That Stacks Adds a Multigrain Twist, Elizabeth Olson, New York Times, 1 July 2010
  25. ^ http://www.pringles.com/products/multigrain
  26. ^ "Uhhhhh... Pringles?". Epicportions.com. 12 March 2010. Retrieved 22 October 2012. 
  27. ^ "The Craziest Pringles Flavor | go with the ebb". Gowiththeebb.wordpress.com. Retrieved 22 October 2012. 
  28. ^ McGlynn, Katla (2 August 2010). "Funky Mustard, Blueberry, And Braised Pork: Ridiculous Pringles Flavors From Around The Globe (PHOTOS)". Huffington Post. 
  29. ^ "P&G recalls 2 Pringles flavors". Salon.com. Associated Press. 8 March 2010. 
  30. ^ "Brand Health Check: Pringles". Marketing Magazine. 2005. Retrieved 25 April 2010. 
  31. ^ "Pringles". Procter & Gamble. 2007. Retrieved 14 October 2007. 
  32. ^ "Thank You Jimmy!". YouTube. 2013. 
  33. ^ "The Man Buried in a Pringles Can". Time Magazine. 4 June 2008. Retrieved 2 June 2013. 

External links[edit]