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Pro TV (Romanian pronunciation: [proteˈve]) is a Romanian TV station launched in December 1995 that reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 16.5% during 2008.
Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
The station’s local productions include entertainment shows, news programs and TV series.
- Vocea României (English: The Voice of Romania) The Romanian version of the "The Voice" franchise.
- Românii au talent (English: Romania's Got Talent) The Romanian version of the Got Talent franchise.Presenting Smiley and Pavel Bartoș.
- “Happy Hour”, hosted by Cătălin Măruță, is a one-hour live entertainment show with news about celebrities and show business.
- “Dansez pentru tine” (English: Dancing with the stars), a show hosted by Romanian TV star and singer Ștefan Bănică Jr. and Iulia Vântur, an anchorwoman from ProTV News, that shows contestants which participate in a dance contest because they need money. Along with the contestants fight, every edition of the show presents other social problems: very talented kids who can not continue their studies because of the lack of money, sick people who need financial help for treatment or simple people who see in this show their only chance for a better life.
- “Serviciul Român de Comedie” (English: Romanian Comedy Service) is an entertainment show.
- Știrile Pro TV (English: Pro TV News) is a news program with a market-share of more than 30% in 2008.
- România, te iubesc! (English: Romania, I Love You) a show where the reporters try to show the beauty of the country, and some special people who make Romania better.
- MasterChef România The Romanian version of the Masterchef franchise.Presenting Răzvan Fodor.
- Pariu Cu Viața (English: A Bet with Life) is a musical comedy-drama television.
In September 2008, ProTv News’ social campaign “Any idea what your kid is doing right now?” (rou: "Tu știi ce mai face copilul tău?") has won the International Emmy Awards for “News”, being the first TV station in Eastern – Europe to win this award. At the beginning of 2009, ProTv has won the NAB International Broadcasting Excellence Award for the social campaigns Pro TV News have developed in the last two years.
Pro TV HD 
On December 1, 2006, Pro TV started to transmit the 19:00 news in high-definition, thus becoming the first Terrestrial television station in Romania to transmit HD.
Central European Media Enterprises
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