Proactiv Solution
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Proactiv Solution is an acne prevention/treatment skincare system formulated by Dr. Katie Rodan and Dr. Kathy Fields in 1995[1] Marketed and sold by Guthy-Renker, Proactiv® Solution began as a three-step system and has since evolved into a multi-product line.
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[edit] History
Katie Rodan and Kathy Fields met while completing their dermatology residencies at Stanford University, where they discovered a shared interest in finding a better solution to the treatment and prevention of acne. Later, while working at their respective practices, both doctors noticed a pattern of acne affliction in teens and adults alike. As a result, Rodan and Fields sought to create a system that helped to heal current blemishes and proactively prevent new breakouts. The outcome of their efforts was the formulation of Proactiv Solution.[2]
Proactiv Solution and the entire Proactiv product line is sold through direct marketing channels, including television, radio and online, and through the Proactiv solution website.
[edit] Products[3]
- Proactiv 3 Step System (Renewing Cleanser, Revitalizing Toner, Repairing Treatment)
- Proactiv Green Tea Moisturizer
- Proactiv Refining Mask
- Proactiv Advanced Blemish Treatment
- Proactiv Clear Purifying Mask
- Proactiv Medicated Blemish Stick
- Proactiv Mini Maintentance System
- Proactiv Skin Lightening Treatment
- Proactiv Clear Zone Body Pads
- Proactiv Makeup Removing Cloths
- Proactiv Oil Free Moisture with SPF 15
- Proactiv Oil Blotter Sheets
- Proactiv Clarifying Night Cream
- Proactiv Daily protection Plus Sunscreen SPF 30
- Proactiv Clear Zone Body Lotion
- Proactiv Medicated Cleansing Body Bar
- Proactiv Deep Cleansing Wash
- Proactiv Shower Mate
- Proactiv Summer Body Pack
- Proactiv Replenishing Eye Serum
- Proactiv Smoothing Primer
- Proactiv® Daily Oil Control
- Proactiv® Sheer Tint Moisture
- Proactiv® Mild Exfoliating Peel
- Proactiv® Daily Protection Plus Sunscreen SPF 30
- Proactiv® Sheer Finish Compact Foundation
- Proactiv® Sheer Finish Mineral pressed Powder
- Proactiv® Makeup Cleansing Wipes
[edit] Spokespersons[4]
- Michala Banas, Actress/Singer
- Jennifer Berry, Miss America 2006
- Justin Bieber, Singer
- Kelly Clarkson, American Idol Winner/Singer
- Sean Combs (P. Diddy), Singer/Producer/Entrepreneur
- Melissa Claire Egan, Actress (All My Children')
- Jenna Fischer, Actress (The Office (U.S. TV series)'"
- Melissa Gilbert, Actress ("Little House on the Prairie (TV series)")
- Delta Goodrem, Singer/Pianist/Actress
- Alicia Keys, Singer/Pianist/Actress ("Smokin' Aces", "The Secret Life of Bees (film)")
- Jennifer Love Hewitt, Actress (Party of Five, Ghost Whisperer)
- Julianne Hough, Dancer/Singer/Actress (Dancing with the Stars (U.S. TV series)", "Footloose (2011 film)")
- Avril Lavigne, Singer
- Judith Light, Actress ("Who's the Boss?")
- Lindsay Lohan, Actress/Singer ("The Parent Trap (1998 film)", "Mean Girls")
- Elle Macpherson, Model/Actress
- Alyssa Milano, Actress (Who's the Boss?, Charmed)
- Mandy Moore, Singer/Actress (A Walk to Remember, Because I Said So)
- Katy Perry, Singer
- Mackenzie Phillips, Actress ("One Day at a Time")
- Naya Rivera, Actress ("Glee (TV series)")
- Paulina Rubio, Singer/Actress
- Stephanie Seymour, Model
- Ryan Sheckler, Professional Skateboarder
- Brooke Shields, Model/Actress ("The Blue Lagoon (1980 film)", "Suddenly Susan")
- Jessica Simpson, Singer/Actress ("The Dukes of Hazzard (film)")
- Britney Spears, Singer
- Chrishell Stause, Actress (All My Children')
- Serena Williams, Tennis player
- Vanessa L. Williams, Singer/Actress/Model ("Eraser (film)", "Ugly Betty", "Desperate Housewives")
- Caroline Wozniacki, Tennis Player
[edit] Awards
- Allure, “Best of Beauty” (October 2011) - Proactiv Refining Mask[5]
- Women’s Health Beauty Award, “Best Acne Treatment” (June 2011) - Proactiv Refining Mask[6]
- New Beauty, “Best Overall Acne System” (Winter 2011) - Proactiv 3-Step System[7]
- Teen Vogue, "Reader’s Choice” award for “Best Acne Treatment” (2008,2009,2010) - Proactiv 3-Step System[8]
- Seventeen, “Besties Award” for “Best Acne Treatment” (July 2009) - Proactiv 3-Step System[9]
- InStyle, “Best Beauty Buys” for “Best Acne Regimen” (April 2009) - Proactiv 3-Step System[10]
[edit] References
- ^ [http://socialpress.proactiv.com/about/ Proactiv Social Press Center, "About Proactiv")
- ^ [http://socialpress.proactiv.com/about/ Proactiv Social Press Center, "About Proactiv")
- ^ [http://www.proactivcatalog.com/microsite/discover-proactiv ProactivCatalog.com, "Welcome to a life of clean and health skin.")
- ^ [http://www.listafterlist.com/tabid/57/listid/8303/Health/I+Used+to+Have+Acne+Celeb+Proactiv+Spokespeople.aspx ListAfterList.com, "I Used to Have Acne: Celeb Proactiv Spokespeople)
- ^ [http://www.allure.com/beauty-products/skin/2010/proactiv-refining-mask Allure.com, "Proactiv Solution Refining Mask")
- ^ [http://www.womenshealthmag.com/beauty-and-style/face-products-1 WomensHealthMag.com, "2011 Beauty Awards")
- ^ [http://www.newbeauty.com/awards/skin.aspx-1 NewBeauty.com, "Beauty Awards")
- ^ [http://www.teenvogue.com/beauty/feature/2010/03/beauty-awards#slide=1 TeenVogue.com, "teen vogue beauty awards 2010")
- ^ [http://www.seventeen.com/fashion/blog/flawless-back-to-school-skin-with-new-proactiv-products Seventeen.com, "get flawless back-to-school skin with new proactiv products!")
- ^ [http://www.instyle.com/instyle/package/general/photos/0,,20263773_20263859_20590327,00.html InStyle.com, "Best Beauty Buys 2009")
