Proco Joe Moreno

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Proco Joe Moreno III
City of Chicago Alderman
Assumed office
March 26, 2010
Preceded by Manny Flores
Constituency 1st Ward, Chicago
Personal details
Born (1972-05-19) May 19, 1972 (age 42)
Moline, Illinois, U.S.
Political party Democratic Party
Alma mater DePaul University

"Proco Joe" Moreno (born May 19, 1972) was appointed by Mayor Richard M. Daley to replace Manny Flores as Chicago's 1st Ward alderman on March 26, 2010.

The 1st Ward of Chicago incorporates Wicker Park, Bucktown, East Village, Ukrainian Village, and Logan Square.

2011 Chicago election[edit]

Moreno, with more than $200,000 coming primarily from area real-estate, liquor, and fast-food interests, easily defeated two unfunded opponents, receiving 74% of the vote in the February 22, 2011 Chicago municipal elections.[1][2]

Moreno received all of the major endorsements available during the campaign, including those of the Chicago Tribune and Chicago Sun-Times.[3][4] He endorsed Gery Chico for mayor and Susana Mendoza for city clerk in the 2011 election.[citation needed]

Moreno is a member of seven city council committees: Rules and Ethics, Finance, Economic Development, Education, Health, Consumer Protection, and Cultural Affairs. Moreno belongs to the Paul Douglas Alliance caucus in the Chicago City Council.[5]

Chick-Fil-A controversy[edit]

Moreno claimed alderman privilege to deny Chick-Fil-A — a company whose founders and whose foundations had been staunch supporters of social groups opposed to, among other things, same-sex marriage — a zoning variance which would have allowed subdividing an unused portion of a Home Depot parking lot to open the restaurant. Francis Cardinal George said it was no alderman's place to impose sanctions on another person for his or her religious views.[6] The media called Moreno's action grandstanding and hypocritical.[7]

Controversy over teachers' strike[edit]

Moreno criticized the Chicago Teachers' Union during its 2012 strike when he appeared on Fox Business Channel.[8] The following February, Moreno was booed off the stage of a community meeting dealing with public education, with one attendee shouting, "Grab your skateboard and go, Joe!" Most in attendance, as well as subsequent commentary, attributed the hostility to Moreno's criticism of the teachers' union and support for expanding charter schools throughout Chicago.[9]

Critics noted that Moreno participated in the Metropolitan Leadership Institute of the United Neighborhood Organization (UNO), a charter school operator currently under investigation for corruption.[10]

Early life[edit]

Moreno was born in Moline, Illinois, and moved to Chicago after graduating from Augustana College, with a B.A. in Business and Art. His father is from Mexico. His paternal grandfather served in World War II, later receiving U.S. citizenship.[citation needed]

Moreno sat on the board of Humboldt Park Social Services and served as a member of José de Diego's Local School Council.[11][12] In 2008, Moreno ran against incumbent Illinois State Senator Willie Delgado and narrowly lost.[citation needed]

Personal life[edit]

Moreno has an M.B.A. from DePaul University and was vice president of a $25-million printing company before becoming alderman. An avid runner, Moreno has hosted Run the Ward events to encourage wellness in the community. He resides in Wicker Park.[citation needed]


  1. ^ Profile,; accessed September 14, 2014.
  2. ^ Moreno profile,; accessed September 14, 2014.
  3. ^ For the City Council Profile,; accessed September 14, 2014.
  4. ^ Aldermanic-endorsements (Wards-1-12),; accessed September 14, 2014.
  5. ^ "Second So-Called Progressive Caucus Emerges In Chicago City Council, Begging The Question Of Why?". Progress Illinois. 2013-03-13. 
  6. ^ "Chicago's Cardinal George blasts city government on equal rights",; accessed September 14, 2014.
  7. ^ Moreno takes a stand on Chick-fil-A,; accessed September 14, 2014.
  8. ^ "What is Driving Chicago's Teacher Strike?". Fox Business. 2012-09-10. 
  9. ^ "Charter School Backed City Councilman Booed off Stage in Chicago". 2013-02-12. 
  10. ^ "A Change of Heart on Charters for Alderman Moreno?". Huffington Post. 2013-02-15. 
  11. ^ Humboldt Park Social Services
  12. ^ Welcome to Jose de Diego | Home of the Eagles