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Product 19 is a breakfast cereal made by Kellogg's. Introduced in 1967, it consists of lightly sweetened flakes made of corn, oats, wheat, and rice. It is packaged and sold in a red box.
According to the book Cerealizing America: The Unsweetened Super Story of Breakfast Cereal by Scott Bruce and Bill Crawford, Kellogg's copywriter John E. Matthews was having difficulty naming the as-yet-unnamed cereal, which was being developed to compete with the General Mills cereal Total. Finally, he settled on the name Product 19, as the cereal was the 19th product that Kellogg's was working on that year.
