|The Office episode|
The offending watermark, depicting a "beloved cartoon duck" and "a certain cartoon mouse"
|Episode no.||Season 3
|Directed by||Randall Einhorn|
|Written by||Justin Spitzer
|Original air date||April 26, 2007|
"Product Recall" is the twentieth episode of the third season of the American comedy television series The Office. The series depicts the everyday lives of office employees in the Scranton branch of the fictional Dunder Mifflin Paper Company. In this episode, the company deals with the consequences of an offending watermark that appeared on several reams of paper. Michael Scott (Steve Carell) holds a poorly attended press conference, Jim Halpert (John Krasinski) and Andy Bernard (Ed Helms) head to a high school that printed their prom invitations on the paper to apologize, and Creed frames an employee at the paper mill to keep his job.
The episode was written by Justin Spitzer and Brent Forrester, and was directed by Randall Einhorn, the series director of photography. The cast found the scene in which Jim impersonates Dwight Schrute (Rainn Wilson) to be hilarious and had trouble keeping straight faces, forcing multiple takes. The episode first aired in the United States on April 26, 2007 on NBC, during sweeps week. According to Nielsen Media Research, the episode was watched by an estimated 7.56 million viewers, earning a ratings share of 3.9/11 among adults. It garnered generally positive critical reception, particularly regarding Jim and Dwight's impressions of each other.
In the cold open, Jim Halpert (John Krasinski) shows up at work imitating Dwight Schrute (Rainn Wilson) by wearing large glasses, a short sleeved shirt and hair split on his forehead. Jim asks Dwight mocking questions and uses terms Dwight frequently mentions, such as "bears".
The Scranton branch of Dunder Mifflin is thrown into damage control mode when reams of paper with an obscene watermark depicting "the image of a beloved cartoon duck performing unspeakable acts upon a certain cartoon mouse that a lot of people like" are shipped to customers. Kelly Kapoor (Mindy Kaling) trains the accountants to handle customer support calls, while Jim and Andy Bernard (Ed Helms) are sent to calm a school principal (Jim Jansen) that used the affected paper to print prom invitations. At the school, Andy is horrified to discover that his girlfriend is actually a high school student. Creed Bratton (played by the actor of the same name), who failed to catch the error, saves his quality assurance job by framing an employee at the paper mill.
Michael Scott (Steve Carell) stages an apology press conference, attended by just one local news reporter, where he presents Barbara Allen (Lisa Darr), an angry customer, with a novelty check for free paper. She instead demands Michael's resignation, but he refuses. When Allen threatens to call the Better Business Bureau he angrily tells her he will call the "Ungrateful Biotch Hotline". Now facing further damage control, Michael instead makes an "apology video" in which he reiterates that the incident was not his fault and that he has become an "escape goat". In the final credits sequence, Dwight shows up imitating Jim, but is annoyed when his Jim-styled appearance and wardrobe are met with compliments from his co-workers.
"Product Recall" was penned by staff writer Justin Spitzer and consulting producer Brent Forrester. It was the second Office episode to be directed by Randall Einhorn, a former director of Survivor who also worked as the series' director of photography. In early 2007, series co-creator Greg Daniels explained to an audience at Paleyfest that Einhorn's direction had become "a character in the show because [he] has an enormous amount of judgment/leeway about where he's looking. And often [what] adds a tremendous amount of comedy is the choosing to look over there and see what that person thinks and back and forth. He's definitely a hidden character on the show."
In an April 2007 blog post for TV Guide, actress Kate Flannery, who plays Meredith Palmer, called Jim's impression of Dwight "one of the funniest scenes that I have ever witnessed." She recalled that Krasinski and Wilson enjoyed filming the scene, and that the whole cast was laughing during it, necessitating many takes. The scene was first intended for the season's twenty-second episode, "Women's Appreciation", before it was moved to "Product Recall" due to time constraints.
The third season DVD contains several scenes that were deleted from the final cut of the episode. These include Kelly annoyingly answering calls with the same response, Dwight contacting CNN, Kelly training the accountants, Creed admitting that he faked his own death for tax reasons, Michael explaining his apology to angry business owner Barbara Allen, Angela Martin (Angela Kinsey) and Kelly arguing, Jim talking to a high school student, and more scenes of Michael filming his apology video.
When imitating Dwight, Jim says "Bears, beets, Battlestar Galactica," the last term being a reference to the re-imagined science fiction television series. Later, while driving Andy begins a rendition of "Drift Away", and Jim sings "The Lion Sleeps Tonight" to cheer him up. Kelly and Kevin Malone (Brian Baumgartner) have a conversation pretending to be Bridget Jones and the Crocodile Hunter, respectively. Michael worries that Newsweek and CNN will pick up the cartoon scandal story from The Scranton Times.
"Product Recall" first aired in the United States on April 26, 2007 during the month's sweeps week. According to Nielsen Media Research, it was watched by an estimated 7.56 million viewers. It earned a ratings share of 3.9/11 among adults, meaning that it was seen by 3.9 percent of all 18- to 49-year-olds, and 11 percent of all 18- to 49-year-olds watching television at the time of the broadcast. For its timeslot, the episode finished in second place among adults behind Survivor: Fiji and in first place among men aged 18–34. Among adults, The Office finished in nineteenth place for the week.
IGN's Brian Zoromski rated "Product Recall" with 7.5 out of 10, an indication of a "good" episode. He thought it held "a hit-and-miss mix of laugh-out-loud moments and scenes that didn't work quite as well," but praised the obscene cartoon premise for being "hilarious". Zoromski also criticized the episode for being unrealistic, as Michael dealt with the problem rather than Corporate. He selected Creed and Jim for particular praise, especially liking Jim's Dwight impression.
Like Zoromski, Abby West of Entertainment Weekly critiqued the episode for not involving Corporate, complaining "How could such a public-relations nightmare not lead to a visit or a phone call from Jan?" West did however praise Jim and Dwight's impressions of each other as "perfect" bookendings. Writing for AOL TV, Jay Black called "Product Recall" "wonderful" and highlighted the Jim-Dwight impersonations and Andy's discomfort upon discovering his girlfriend was a high school student. Black did however criticize Michael's press conference as "over-the-top in an annoying way" and Creed's actions as "way over the line" and "despicable". Television Without Pity graded the episode with an A–.
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