Profil (magazine)

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Editor Christian Rainer
Categories News magazine
Frequency Weekly
Circulation 71,033 (2013)
First issue 7 September 1970; 44 years ago (1970-09-07)
Company NEWS
Country Austria
Language German

profil is an Austrian weekly news magazine published weekly in German language.

History and profile[edit]

profil was founded in 1970 by Oscar Bronner,[1][2] who also founded the magazine trend and the daily newspaper Der Standard.[3][4] The magazine is headquartered in Vienna.[1]

The first edition of profil came out as a monthly on 7 September 1970. Starting in October 1972, it was published every two weeks and from January 1974 every week. The magazine is sometimes considered the Austrian counterpart to Der Spiegel.[5] In 1975 business magazine, ecco, merged with profil.[4]

profil includes sections for Austria, abroad, economy, society, science, and culture. Glosses, caricatures, and letters to the editor are also published. In the mid-1980s it had an independent and liberal leaning.[6] In the 2000s the magazine had a left liberal political stance.[7] It targets Austria's intelligentsia.[4] Both profil and trend initiated investigative journalism in the country.[4]

Christian Rainer has been publisher and editor-in-chief since 1998[2] when he succeeded Josef Votzi in the post. The chief editorial staff consists of Sven Gächter, Stefan Janny, and Herbert Lackner. In 2001 profil became part of the publishing company NEWS.[1]

The circulation of profil was 72,000 copies in 1985.[6] In 1993, the magazine had a circulation of 100,000 copies.[8] In the first six months of 2005, profil had a circulation of 100,000 copies. In 2006, the magazine had a readership of 6%, being second to NEWS magazine.[9] Its circulation for the first half of 2008 was 59,124 copies.[10] The 2010 circulation of profil was 74,000 copies.[1] The circulation of the magazine during the first half of 2013 was 71,033 copies.[11]

See also[edit]

List of magazines in Austria


  1. ^ a b c d "profil". Euro Topics. Retrieved 7 October 2013. 
  2. ^ a b Kimberly Bradley (October 2014). "Alive and kicking". Monocle 77 (8). Retrieved 15 December 2014. 
  3. ^ "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013. 
  4. ^ a b c d Charlotte Natmeßnig (2006). "Business Press in Austria" (Conference Paper). Retrieved 12 November 2014. 
  5. ^ profil Presseurop. Retrieved 3 December 2013
  6. ^ a b Ulf Jonas Bjork (August 1985). "Excitement, Tinged with Jingoism: British Public Opinion and the Falklands in Four News Magazines" (Conference paper). ERIC. Retrieved 12 December 2014. 
  7. ^ "Communicating Europe: Austria Manual". European Stability Initiative. 12 December 2007. Retrieved 12 October 2013. 
  8. ^ "Austria". Country Studies. Retrieved 16 August 2014. 
  9. ^ Günter Bischof; Fritz Plasser (January 2008). The Changing Austrian Voter. Transaction Publishers. p. 133. ISBN 978-1-4128-1932-9. 
  10. ^ "Austria: New circulation figures for the 1st half 2008". Publicitas. 20 August 2008. Retrieved 8 October 2013. 
  11. ^ "List of represented titles. Magazines". Publicitas International AG. Retrieved 29 October 2014. 

External links[edit]