profil (magazine)

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Editor Christian Rainer
Categories News magazine
Frequency Weekly
Circulation 74,000 (2010)
First issue 7 September 1970; 43 years ago (1970-09-07)
Company NEWS
Country Austria
Language German

profil is an Austrian weekly news magazine that is published in German language.

History and profile[edit]

profil was founded in 1970 by Oscar Bronner,[1] who also founded the magazine Trend and the daily newspaper Der Standard.[2] The magazine is headquartered in Vienna.[1]

The first edition of profil came out as a monthly on 7 September 1970. Starting in October 1972, it was published every two weeks and from January 1974 every week. It is sometimes considered the Austrian counterpart to Der Spiegel.[3] profil includes sections for Austria, abroad, economy, society, science, and culture. Glosses, caricatures, and letters to the editor are also published. The magazine has a left liberal political stance.[4]

Christian Rainer has been publisher and editor-in-chief since 1998, when he succeeded Josef Votzi in the post. The chief editorial staff consists of Sven Gächter, Stefan Janny, and Herbert Lackner. In 2001 profil became part of the publishing company NEWS.[1]

In 1993, the magazine had a circulation of 100,000 copies.[5] In the first 6 months of 2005, profil had a circulation of 100,000 copies. In 2006, the magazine had the readership of 6%, being second after NEWS magazine.[6] Its circulation for the first half of 2008 was 59,124 copies.[7] The 2010 circulation of profil was 74,000 copies.[1]

See also[edit]

List of magazines in Austria


  1. ^ a b c d "profil". Euro Topics. Retrieved 7 October 2013. 
  2. ^ "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013. 
  3. ^ profil Presseurop. Retrieved 3 December 2013
  4. ^ "Communicating Europe: Austria Manual". European Stability Initiative. 12 December 2007. Retrieved 12 October 2013. 
  5. ^ "Austria". Country Studies. Retrieved 16 August 2014. 
  6. ^ Günter Bischof; Fritz Plasser (January 2008). The Changing Austrian Voter. Transaction Publishers. p. 133. ISBN 978-1-4128-1932-9. 
  7. ^ "Austria: New circulation figures for the 1st half 2008". Publicitas. 20 August 2008. Retrieved 8 October 2013. 

External links[edit]