Profound Lore Records

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Profound Lore Records
FoundedMay 2004
FounderChris Bruni
GenreExtreme metal, heavy metal, experimental
Country of originCanada
LocationNew Hamburg, Ontario
Official websitewww.profoundlorerecords.com

Profound Lore Records is a Canadian independent record label founded in May 2004. The label is known for publishing extreme metal and experimental artists.[1][2]

It "began as the 'hobby-like venture' of a few friends but, over the past six years, the label has evolved into a one-man enterprise, shaped a distinct 'aesthetic identity' and provided owner Chris Bruni with a full-time job."[3] Notable artists who have published their work by the label include Agalloch and Bell Witch.[4][5]

The label has been described as having imbued brand loyalty to some fans.[6] The label received criticism from The A.V. Club for distributing National Socialist black metal artists.[7]

Artists[edit]

References[edit]

  1. ^ "Meet Profound Lore Records founder Chris Bruni, the face of modern metal". EW.com. Retrieved 2023-12-24.
  2. ^ Staff, Invisible Oranges (2011-09-14). "Interview: Chris Bruni (Profound Lore Records)". Invisible Oranges - The Metal Blog. Retrieved 2023-12-24.
  3. ^ Wiebe Taylor, Laura (April 2008). "Label Life: Profound Lore". Exclaim!. Retrieved 9 July 2009.
  4. ^ "Hidden Currents - Profound Lore Records". echoesanddust.com. 20 October 2013. Retrieved 2023-12-24.
  5. ^ Keenan, Hesher (2023-04-18). "Bell Witch Announce Surprise Album Out This Friday". MetalSucks. Retrieved 2023-12-24.
  6. ^ Gitter, Mike (2012-08-16). "Profound Lore Records Founder Chris Bruni on His Path to Success". Noisecreep. Retrieved 2023-12-24.
  7. ^ "Metal music still has an unaddressed Nazi problem". The A.V. Club. 2017-03-06. Retrieved 2023-12-24.
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