Programmatic marketing

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In digital marketing, programmatic marketing campaigns are automatically triggered by any type of event and deployed according to a set of rules applied by software and algorithms. Human skills are still needed in programmatic campaigns as the campaigns and rules are planned beforehand and established by marketers.

The most common forms of programmatic marketing on digital channels are:

The term "programmatic marketing" was first coined by Digiday.[2]

Programmatic marketing platform[edit]

A programmatic marketing platform is a recent addition to the ad tech landscape. A programmatic marketing platform allows marketers to better organize their data and execute highly targeted marketing campaigns. A programmatic marketing platform combines multiple facets of traditional programmatic technology platforms. An example would be the combination of the data management capabilities of a DMP (data management platform) with the media buying capabilities of a demand-side platform (DSP).

See also[edit]


  1. ^ "Dynamic Creative Optimization – Where Online Data Meets Advertising Creative". Everyday Marketing. Retrieved 17 December 2014. 
  2. ^ Plomion, Ben. "Why Programmatic Marketing is the Future". Digiday. Retrieved 15 June 2013.