|Motto||Protecting Our Ocean Planet – One Dive at a Time|
|Legal status||not for profit incorporation in Australia, UK and USA|
|Purpose||Conservation of the Marine Environment|
|Dr. Drew Richardson|
|6 at Project Aware Americas. Other offices unknown|
Project AWARE is a registered nonprofit organization working with volunteer scuba divers for marine conservation. It is currently focused on two issues: "sharks in peril" and marine debris. It is active in 180 countries.
The Project AWARE Foundation was established in 1989 by a group of environmental advocates at the Professional Association of Diving Instructors (PADI). By 2008, it had become one of the largest (by geographical coverage) of several 'industry led' environmental organizations, with administration offices in the United States, United Kingdom, Australia, Switzerland and Japan.
Project AWARE has "mobilized" volunteer efforts, such as beach and reef cleaning, coral monitoring, and "Donate as You Dive" campaigns. The organization collects data from volunteers who monitor coral health, compiles this data, and encourages the public to pressure governments for greater action on preservation and conservation efforts through letter writing campaigns. In 2008, Project Aware began working with Reef Check, sharing data about coral reef health.
Project AWARE's current activities include the giving of several grants, and a major focus on educational, motivational, and promotional work. These activities include maintaining a Facebook page, maintaining a debris clean-up map, providing structure to volunteer organizers of local debris clean-up events, promoting letter-writing campaigns, and joining environmental NGO networks in order to give collective support to member organizations' lobbying efforts. They also give awards to PADI dive shops, often in exchange for fundraising commitments and energy saving measures, such as the 100% AWARE campaign which is awarded to dive shops who pledge to donate $10 for each student they certify through PADI, or a $250 per month flat rate.
In 2013, the Project Aware Foundation was given a rating of "standards not met," by the Better Business Bureau's Wise Giving Alliance, due to the low percentage of revenues given as direct donations or spent on direct program expenses, as opposed to administrative spending. The Wise Giving Alliance report also noted a lack of budget oversight and a lack of detailed expense reporting.
- "Alex Earl Executive Director, Project AWARE Foundation, Protecting Our Ocean Planet - One Dive At A Time". LinkedIn. Retrieved 5 November 2012.
- Cater, C; Cater, E. (2001). Marine environments In: Weaver, DB. The Encyclopedia of Ecotourism. p. 271. ISBN 0851993680. Retrieved 2014-03-18.
- Townsend, Claudia (2008). Dive tourism, sustainable tourism and social responsibility: A growing agenda. In: Brian Garrod, Stefan Gössling (eds.) New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management. p. 140. ISBN 9780080453576. Retrieved 2014-03-18.
- staff (25 January 2008). "Reef Check Partners With Project AWARE Foundation". Reef Check. Retrieved 2014-03-18.
- staff. "Marine debris". Project AWARE. Retrieved 2014-03-18.
- staff (19 September 2003). "Divers in river rubbish clear-up". BBC News. Retrieved 2014-03-18.
- staff (15 September 2011). "Eugene Skin Divers Supply dives against debris". KVAL-TV. Retrieved 2014-03-18.