Project Runway Philippines

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Project Runway Philippines
ProjectRunwayPhilippinesLogo.JPG
Project Runway Philippines logo
Format Reality-based competition
Created by Eli Holzman
Written by Jan Cabanos
Anne Lozano
(season 2)
Directed by Marie Jamora (season 1)
Jay Ortega (season 2)
Henri de Lorme (season 3)
Presented by Teresa Herrera (season 1-2)
Tweetie de Leon-Gonzales (season 3)
Starring Jojie Lloren
Apples Aberin
Rajo Laurel
Theme music composer Diego Mapa
Country of origin Philippines
Original language(s) Mainly English, with Filipino
No. of seasons 3
No. of episodes 30
Production
Executive producer(s) Wilson Tieng
Peter Chanliong
(for Solar Entertainment)
Maricel Royo
Marivic San Juan
(for Unitel)
Edel Pepito
Anne Coronel
(for ETC)
Running time approximately 45 minutes
Production company(s) Solar Television Network
Unitel Productions (season 1)
Distributor FremantleMedia
Broadcast
Original channel ETC
Original run July 30, 2008 – present
External links
Website

Project Runway Philippines is a Philippine adaptation of Project Runway. This reality television series, which aims to find "the next big Filipino fashion designer," is produced by Solar Entertainment Corporation a subsidiary of Solar Television Network and Unitel Productions. It is shown on ETC. The show was hosted by model and actress Teresa Herrera during the first two seasons. She was replaced by Filipina fashion legend Tweetie de Leon. Fashion designer Jojie Lloren serves as mentor since the first season while Filipino top model and lifestyle feature writer Apples Aberin and fashion designer Rajo Laurel complete the judging panel.[1] The series is currently in its third season which premiered on March 25, 2012.

Seasons 1-2 judges from left: Rajo Laurel, Apples Aberin, Teresa Herrera, and Jojie Lloren as mentor

Season 1 (2008)[edit]

The first season of Project Runway Philippines premiered on July 30, 2008.[2][3] The winner received P500,000 (roughly US$11,000) in cash, a start-up business package, an editorial spread in Mega magazine, and an opportunity to show their collection in Philippine Fashion Week.[4] The final three designers, as revealed in the Finale episode, would get to design a clothing line to be sold exclusively in SM Makati and SM Ortigas, while the winner would display his collection in SM Makati. The Final Runway show was held on October 23, 2008, at the SMX Convention Center in Pasay City,[5] with New York-based handbag and accessories designer Rafé Totengco[6] and notable shoe designer Cesar Gaupo as guest judges. Aries Lagat of Iligan City was declared the winner, beating Philipp Tampus of Lapu-Lapu City and Veejay Floresca of Makati City.

Season 2 (2009)[edit]

The second season of Project Runway Philippines premiered on August 12, 2009. Model and actress Teresa Herrera returns as the program's host, while fashion designers Jojie Lloren and Rajo Laurel renew their mentorship and judging duties respectively, with top model and fashion columnist Apples Aberin-Sahdwani completing the judging panel. Thirteen (13) designers from all over the Philippines compete in weekly fashion design challenges to earn a spot in Philippine Fashion Week. The winner of this season received P500,000, an editorial spread in Preview magazine, a start-up business package, and a summer scholarship from Istituto Marangoni, which is the European partner of School of Fashion and the Arts.[7] Manny Marquez of San Pedro, Laguna, was declared winner, while runner-up Russell Villafuerte of San Jose, Antique, eventually won the first season of Generation Mega--also shown on ETC--a year later.

Season 3 (2012)[edit]

ETC has announced that there will be a third season, which will premiere on March 25, 2012. Solar Entertainment Corporation, which handles the production, stated that the three-year gap from the previous season was due to "internal concerns" it needed to address as ETC moves from cable to a "free-to-air" format. The company also introduced Tweetie de Leon-Gonzalez, a former model and president of Professional Models Association of the Philippines, as the new host.

The winner of this season will receive P500,000 (or more), a feature on Mega magazine, a start-up business package, a short-term fashion design course at a "top European design school," and a four-year scholarship at Asian Institute of Fashion, which includes a two-month apprenticeship with it faculty of top fashion designers.[8]

Casting were held in Cagayan de Oro City, Cebu City, Baguio City, and Makati City. Aspiring participants may also send their audition videos to Solar Entertainment Corporation's office in Makati. Milka Quin Redoble was declared the winner, Cheetah Rivera as runner-up, Nel Claveria as 2nd and Amor Albano as 3rd.[9]

External links[edit]

References[edit]

  1. ^ Mahino, September Grace (July 25, 2008). "A runaway hit". The Philippine Star. Retrieved July 26, 2008. [dead link]
  2. ^ Reyes, Paolo R. (January 11, 2008). "SoFA, so good...". Inquirer.net. Retrieved January 16, 2008. 
  3. ^ "Solar channels bring new level of excitement on free TV". The Philippine Star. December 31, 2007. pp. C–7. 
  4. ^ Moral, Cheche (July 10, 2008). "Is the Philippines ready for fashion reality TV?". Philippine Daily Inquirer. Retrieved July 26, 2008. 
  5. ^ "Philippine Fashion Week goes global". The Philippine Star. October 22, 2008. 
  6. ^ "Rafé to the Runway!". Fashion Week Daily Dispatch. October 13, 2008. Retrieved October 22, 2008. 
  7. ^ "Project Runway Philippines Season 2 to air on ETC". Manila Bulletin Online. August 11, 2009. Retrieved August 14, 2009. 
  8. ^ "Looking for Fashion's Next Star". August 13, 2011. Retrieved August 14, 2011. 
  9. ^ "Project Runway Philippines season 3 auditions". Retrieved July 20, 2011.