Prole drift

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Prole drift, short for proletarian drift, is the trend in which class and social signifiers of membership in the lower classes are adopted by the middle and upper classes.[1] The phenomenon was discussed in a chapter of Paul Fussell's 1983 book Class: a Guide Through the American Status System. Fussell saw prole drift as a general tendency of the culture towards proletarianization.

More recently, some observers[who?] have noted a related phenomenon in which luxury goods have been adopted by the lower and working classes. Examples include sales of premium coffee, Burberry clothing or Coach Inc. handbags to lower-class people. In the UK, BMW cars (particularly the 3 series) have seen this phenomenon, in some instances the 3 series outselling more mainstream cars such as the Ford Mondeo and Vauxhall Vectra; personalised number plates are another example.

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