Propel Fitness Water
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| Type | Nutrient Enhanced Water Beverage |
|---|---|
| Manufacturer | Gatorade |
| Country of origin | U.S. |
| Introduced | 2000 |
Propel Fitness Water is lightly flavored, non-carbonated bottled water containing antioxidant vitamins C and E, along with 4 different B vitamins[citation needed]. It is a product of Gatorade which is marketed by PepsiCo.
Propel was introduced by Gatorade in 2000 to compete in the bottled water market, to serve as an alternative to sports drinks which contain additional sugar and carbohydrates, in addition to electrolytes. Aggressive marketing led to Propel becoming the first “enhanced water”[clarification needed] product to reach the $100 million sales mark in 2002.
Propel originally contained water, sucrose syrup, flavors, citric acid, sodium citrate, potassium citrate, sucralose (marketed as Splenda), vitamin C (ascorbic acid), vitamin E acetate, niacinamide (vitamin B3), calcium disodium EDTA, calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), acesulfame potassium, and vitamin B12 but has since changed its ingredients (see below)[citation needed].
240 ml (~8.1oz) of Propel contains 10 Calories (42 kilojoules), 5 mg of sodium, 2 g of carbohydrates, and 2 g of sugar.
In January 2006, Gatorade introduced Propel Calcium to market. Like the original Propel Fitness Water, Propel Calcium is a low-calorie, vitamin-enhanced water beverage. Each 240 ml serving provides the equivalent of 10% of the Dietary Reference Intake.
In summer of 2006, Gatorade introduced Propel powder packets, a dry powder mix of Propel. The contents of a powder packet are added to a 500 mL (16.9 oz) bottle of water. Available powder flavors include: Berry, Kiwi-Strawberry, Grape Drink, Lemon, Lemonade, and Raspberry Lemonade.
In early 2009, Gatorade changed Propel's bottle design to give it "a fresh new look."[citation needed] Packaging also claims that the bottles contain 20% less plastic than their predecessors. Propel's logo remains the same, however, the words "Fitness Water" have been removed from packaging,[citation needed] leaving the only description as "Vitamin Enhanced Water Beverage." The redesign also brings a substitute for Sucrose Syrup in the form of High Fructose Corn Syrup.
[edit] Current flavors
Propel is currently available in 14 flavors that do not stain.[citation needed] Other flavors have been discontinued over the lifespan of Propel.
| Flavor | Powder | Calcium |
|---|---|---|
| Lemonade | Y | N |
| Melon | N | N |
| Lemon | Y | N |
| Peach | N | N |
| Berry | Y | N |
| Kiwi Strawberry | Y | N |
| Grape | Y | N |
| Raspberry Lemonade | Y | N |
| Black Cherry | Y | Y |
| Mango | N | Y |
| Mandarin Orange | N | Y |
| Strawberry | N | Y |
| Mixed Berry | N | Y |
| Blueberry Pomegranate | Y | N |
| Peach Mango | N | Y |
[edit] External links
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