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Micheldever Tyre & Auto Services Limited, trading as Protyre
Industry Tyres and Servicing
Founded 1972
Headquarters Micheldever, Winchester, Hampshire, England
Key people
Michael Boxford, Chairman
Duncan Wilkes, CEO
Number of employees

Micheldever Tyre & Auto Services Limited, trading as Protyre are primarily focused on the fast fitting of motor vehicles, specialising in tyres, brakes, exhausts and batteries. They also cater for MOT testing & servicing and air conditioning. To date, they have accumulated 61 branches across the UK, the latest acquisitions are located in North West (2010) and Swansea (Wales), UK (2011). The Protyre brand spawned from Micheldever Tyre and Auto Services Limited and in 2006 was acquired by venture capitalists, Graphite Capital and Royal Bank of Scotland.


Micheldever Tyre and Auto Services Limited was founded in 1972 by Tony Todd[1] and the original site in Micheldever, Hampshire is now the headquarters for the company. They boast a work force of approximately 1000. Post buy out from Graphite and Royal Bank of Scotland, they have remained profitable and continue to expand. As well as retail, they run a wholesale division, which supplies in excess of 6 million tyres a year[2] to its 2,500 plus wholesale customers. Previous owner Tony Todd, since selling the company in 2006, is ranked =782 in the Times Rich List, 2011.[3]


Their most recent slogans are, "More tread for your bread" and "The best service and price, guaranteed".

They now advertise online services for 'same day fitting'[4] at their network of centres as well as the ability to book a timed appointment for MOT & Servicing online.[5]

Radio campaigns promote Protyre on regional radio stations where clusters of Protyre Service centres exist.


Micheldever Tyre and Auto Services Limited, trading as Protyre was founded by Tony Todd and run by him until 2006 when it was acquired by Graphite and Royal Bank of Scotland. The company are run by a board of directors, they are: Chairman, Michael Boxford; Chief Executive Officer, Duncan Wilkes; Financial Director, Jon Cowles; Retail Director, Simon Hiorns; Commercial Director, Angus Smith; Wholesale Director, Alan Baldwin and Logisitics Director, Dave Haddock.


External links[edit]

Coordinates: 51°10′54″N 1°15′39″W / 51.18167°N 1.26083°W / 51.18167; -1.26083