|Type||Subsidiary (Loblaws' Quebec stores)
Division (supermarket banner)
|Headquarters||Montreal, Quebec, Canada|
|Products||Bakery, beer, charcuterie, dairy, deli, frozen foods, general grocery, liquor*, meat & poultry, produce, seafood, snacks, wine
* Select locations
|Parent||Loblaw Companies Ltd.|
Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area. It is owned by Loblaw Companies Limited.
"Si vite, si bon!" ("So quick, so good!") is the chain's current slogan.
Provigo was founded in 1969 by a consortium of four wholesalers under the Couvrette & Provost name, which they would later change to Provigo in 1970.
At first they used three names for their identity: "Provigain", "Provibec" and "Provipop". But as they began acquiring other chains in the 1970s and 1980s they decided to consolidate them into one name, so all of the stores, including those they would later acquire, were renamed Provigo in 1979. Acquisitions included Les Aubaines alimentaires in 1972, Jato in 1975, Dionne in 1977, Dominion and Raymond in 1979, A&P Montréal in 1984 and Steinberg in 1992.
In 1998 Provigo was purchased by Loblaw Companies Limited.
Beginning in 2008, the Provigo logo style and branding (but not the Provigo name itself, or the "P" logo) were repurposed for the SaveEasy chain in Atlantic Canada. Nonetheless, SaveEasy and Provigo are still considered separate chains.
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