Proxicom
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| Type | Private |
|---|---|
| Industry | Automotive, Financial Services, Retail & Consumer Goods, Healthcare, Technology & Media, Government, Energy & Utilities, and Industrial Materials & Goods |
| Founded | 1991 |
| Headquarters |  Reston, Virginia, United States |
| Key people | Paul Cooley, CEO Paul Murray, CFO Blue Van Dyke, EVP, Sales and Marketing Ann Gaglioti, EVP, Operations Tim Warder, SVP, Corp. Strategy |
| Products |
Interactive Strategy & Optimization; Creative Design & User Experience; Marketing Services; Technology, Development & Systems Integration |
| Website | www.proxicom.com |
Proxicom, Inc. was an interactive agency that develops custom-tailored interactive and web-enabled solutions for Global 1000 organizations. Founded in 1991 by American entrepreneur and philanthropist Raul Fernandez (entrepreneur), Proxicom was one of the original interactive professional services organizations from the dot com era. Proxicom provided creative, strategic, technical, analytical and marketing solutions across a number of industries including: Automotive, Financial Services, Retail & Consumer Goods (CPG), Healthcare, Technology & Media, Government, Energy & Utilities, and Industrial Materials & Goods.
Contents |
[edit] History of Proxicom
[edit] Overview
Proxicom, originally known as Proxima, was a systems integrator based in Reston, Virginia. The original founder and CEO was Raul Fernandez. During the mid- and late nineties, Proxicom focused on the design and development of websites for companies including MCI, America Online, Marriott, Prudential, Morgan Stanley, and ExxonMobil.
In 1998, Proxicom purchased two organizations based on the west coast of the United States. The first acquisition was Ibis Consulting, a technical integration firm located in San Francisco, California. The second purchase was a user experience and creative design boutique entitled Ad Hoc based in Sausalito, California. With these additions, Proxicom had a nationwide presence with 7 office locations and more than 1,500 personnel.
On April 14, 1999, Proxicom became a publicly traded organization listed on the NASDAQ stock exchange under the trading symbol PXCM. This IPO netted Proxicom investors $58.5 million and Proxicom became known as one of the “little five” — competing against MarchFirst/CKS-Web, Sapient, Scient, and Viant — within the interactive consulting arena.
Proxicom had more than $200 million in revenues in 2000 with approximately 1,700 workers.
[edit] The Dot Com Bubble
In April 2001, Proxicom was purchased by Dimension Data, a South African based networking services company. Dimension Data focused on the design, development, and construction of networking systems for global organizations. The goal of the Proxicom purchase was to quickly establish a services practice and brand presence within the United States.
[edit] The Rebirth
The year 2004 brought new life to Proxicom as The Gores Group LLC (Gores' Web Site), a privately held investment firm based in Los Angeles, California, purchased Proxicom from Dimension Data. In 2005, Proxicom expanded its industry offerings through the purchase of a healthcare services firm, Daou Systems, Inc. Through diligent management and financial oversight, Proxicom leadership and the Gores Group successfully navigated the hurdles of the .com era to reestablish Proxicom within the interactive agency space.
[edit] Today
Proxicom was acquired by iCrossing in mid-2007[1]. The Proxicom brand has been once again retired.
[edit] Services
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[edit] Interactive Strategy & Optimization
Proxicom provides strategic services using a combination of marketing and industry insights, end-user scenarios and testing, prioritized business requirements, and measurable analytics.
[edit] Creative Design & User Experience
Proxicom offers a number of services focused around brand strategy, brand design and development, creative/interface/web design, rich internet application/Flash design, information architecture, interface usability analysis and testing, online ad design, and marketing integration.
[edit] Marketing Services
Proxicom claims to offer services like search engine optimization (SEO), search engine marketing (SEM), online media, planning and buying, emerging technologies development and execution, affiliate program development, and e-mail campaign creation/management.
[edit] Technology, Development & Systems Integration
Proxicom designs, builds, integrates and maintains applications. These solutions are developed through the use of technologies encompassing the latest[citation needed] technical architecture(s), coding techniques, content management systems (CMS), databases, security protocols, hardware, and third party tools.
[edit] Sample of Clients
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[edit] External links
- Daou - Daou's Home Page
- The Gores Group - The Gores Group Home Page
[edit] References
- Mazda North America Operations (MNAO), Mazda Chooses Proxicom To Put Zoom Zoom In Its New Mobile Web Site, March 2007
- Philadelphia Business Journal, Proxicom Will Buy Daou, August 2005
- EContent Digital Content Strategy & Resources, Verity and Proxicom Partner on Health Plan Provider Portal, July 2004
- ClickZ Network, Proxicom Company Profile, August 2002
- Microsoft News, Proxicom and Microsoft Form Strategic Alliance, February 2000
- Business News Americas, Proxicom-Iberdrola to Provide B2B Ecommerce, September 1999
- NASDAQ, NASDAQ Company Profile, April 1999
- Smartmoney,A Better Internet Neighborhood?, September 1999
- Footnotes
- ^ iCrossing Press Release iCrossing Inc. Acquires Web Development Leader Proxicom
