Publicis Healthware International

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Publicis Healthware International
Type Private
Industry Management consulting Advertising
Founded Salerno, Italy 1996
Headquarters Salerno, Italy
New York, United States
Key people Roberto Ascione, President
Parent Publicis

Publicis Healthware International (PHI) is a global consulting agency specialized in healthcare communications, part of the Publicis Healthcare Communications Group,[1] the largest health-oriented agency network in the world.[2]


The company was founded on 1996 as Healthware Consulting in Naples, (Italy), by the entrepreneur Roberto Ascione.[3] After some years of life, Healthware moved to Salerno, in order to leverage the near proximity of the Informatics and Communication Sciences schools of the University of Salerno as a source of qualified personnel. Healthware successively became a part of Saatchi & Saatchi Healthcare (Saatchi & Saatchi network of agencies). As a member of the network, Healthware focused its business on R&D of digital programs and tools.

On 2010, Healthware rebranded as Publicis Healthware International (PHI), made independent from S&SH and a full member of Publicis Healthcare Communications Group; furthermore, it acquired the German company Digital District, based in Düsseldorf.[4][5] On the same year, the iMed Studios agency of New York merged under the PHI brand.[6][7] From the merging two main operational hubs generated, the USA-based one, based in Madison Avenue, New York; and the EMEA one, based in Salerno. Subsidiaries are based in Rome, Milan, Düsseldorf, Paris, Yardley (PA) and Ames, (IA). More subsidiaries are on the verge to be opened in Shangai, in the United Kingdom and in Brasil.[3]


The PHI team, still led by the founder Roberto Ascione,[8] is made up of more than 150 digital professionals, based in the two main hubs and in the other offices.

Present operations are organized into three business units, consulting, communications and technology.

The consulting area supports the process of business transformation, made possible by advanced technologies, and offers specialized services in the fields of process consulting, change management, strategy and UX design.

The communications business unit delivers the realization of digital strategies and projects for pharmaceutical industries such as digital marketing (mobile and web), Closed loop marketing, CRM, e-learning, e-science, health 2.0, KOL management and multichannel delivery, and specific services for institutional clients like Hospitals, Scientific Societies, Health Institutions, as well as FMCG industries.

The technology area ensures the development capability and the technological implementation of communication programs together with the realization of platforms, business solutions and proprietary tools to increase the deployment of the digital tactics.


Publicis Healthware International was awarded in several national and international events, including Telly Awards, Global Awards, WebAwards, W3 Awards, the Rx Club Awards, the Healthcare Communication & Marketing Association Awards, eContent Italy Awards, Aurora Awards, Comp Awards.[9] On May 20, 2011 Healthware Publicis won the Merit Award at the 13th edition of the Web Health Awards, a competition where the best projects in the field of healthcare information are awarded via the web.[10]

On July 8, 2011 PHI has been included in the list of 75 major global agencies in the field of healthcare communications.[11]


  1. ^ Position of PHI in the PHCG's roster
  2. ^ Publicis and PHCG profile on the World Economic Forum website
  3. ^ a b
  4. ^ News of the acquisition of Digital District
  5. ^ News of the acquisition of Digital District
  6. ^ News about the merging of iMed Studios
  7. ^ News of the merging of iMed Studios
  8. ^
  9. ^ From official site
  10. ^ News about the Web Health Awards 2011
  11. ^ News about the inclusion of PHI in the global top 75 healthcare advertising agencies

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