Publicis

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Publicis Groupe S.A.
Type Société Anonyme
Traded as Euronext: PUB
Industry Media
Founded 1926
Headquarters Paris, France
Key people Maurice Lévy (CEO), Élisabeth Badinter (Chairman of the supervisory board)
Services Advertising, marketing, media agencies, consulting
Revenue €5.418 billion (2010)[1]
Operating income €835 million (2010)[1]
Profit €526 million (2010)[1]
Total assets €14.94 billion (end 2010)[1]
Total equity €3.382 billion (end 2010)[1]
Employees 48,530 (end 2010)[1]
Website www.publicisgroupe.com

Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies (the others being Omnicom, and WPP). Its current president is Maurice Lévy. Publicis Groupe S.A. provides digital and traditional advertising, media services, and specialized agencies and marketing services (SAMS) to national and multinational clients.

Contents

[edit] Overview

The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company’s SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resources communications, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki pole has developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.

In 2010, Publicis was named the third largest marketing group by revenue, replacing Interpublic.[2] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.

The company conducts its operations in over 200 cities in 104 countries. Publicis has a strategic alliance with Dentsu, Inc. The company was founded by Marcel Bleustein-Blanchet in 1926.

[edit] Subsidiaries

As of 2010, the main subsidiary companies of this group are:

[edit] See also


[edit] References

  1. ^ a b c d e f "Annual Report 2010" (PDF). Publicis Groupe. http://www.publicisgroupe.com/documents/document-de-reference-2010-en.pdf. Retrieved 4 May 2011. 
  2. ^ Brand Republic.. "WPP overtakes Omnicom as biggest marketing group". http://www.brandrepublic.com/news/1047865/wpp-overtakes-omnicom-biggest-marketing-group/. Retrieved 12 April 2011. 
  3. ^ Groupe Brands – Advertising
  4. ^ Groupe Brands – Specialized Agencies

[edit] External links

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