Pullthrough
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In marketing, a pull-through is an integrated process aimed at moving market share and increasing sales for a certain product in a specific time frame. [1][2]
[edit] References
- ^ McLean, Gwen (Sep 1, 2004). "Pull-through: The successful uniting of policy with action". Pharmaceutical Representative. http://pharmrep.findpharma.com/pharmrep/article/articleDetail.jsp?id=115891. Retrieved 2008-11-13.
- ^ Hill, Brad (2006). Processing Pull-Through Advertisements Screened During Sporting Telecasts: Effects Of Advertisement Message Speed, Programme Context and Repetition Priming. Griffith University. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070105.180633/index.html. Retrieved 2008-11-13.
