A pull quote (also known as a lift-out pull quote) is a quotation or excerpt from an article that is typically placed in a larger or distinctive typeface on the same page, serving to entice readers into an article or to highlight a key topic. The term is principally used in journalism and publishing.
Placement of a pull quote on a page may be defined in a publication's or website's style guide. Such a typographic device may or may not be aligned with a column on the page. Some designers, for example, choose not to align the quote. In that case, the quotation cuts into two or more columns, as in the example shown.
Pull quotes need not be a verbatim copy of the text being quoted; depending on a publication's house style, pull quotes may be abbreviated for space and/or paraphrased for clarity, with or without indication.