Pumpkin Patch

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Pumpkin Patch
Traded as NZX: PPL
Founded 1990
Founder(s) Sally Synott[1]
Headquarters Auckland, New Zealand
Number of locations 218 (2009)
Area served Worldwide
Key people Jane Freeman (Chairperson)
Di Humphries (CEO)
Products Brands: Patch Maternity , Urban Angel Girls, Charlie & Me
Revenue Decrease NZ$381.9 million (2010)[2]
Profit Increase NZ$25.5 million (2010)
Total assets NZ$161 million (2007)[3]
Employees 3000[1][4]
Website pumpkinpatch.co.nz

Pumpkin Patch is a chain store based in Auckland, New Zealand that mostly focuses on the design, marketing, retail, and wholesale of children’s clothing primarily in New Zealand, Australia, the United Kingdom, and the United States. The company also sells its products through mailorder catalogue and Internet.

The brand gained media attention in Australia when three-year-old Qian Xun Claire Xue was abandoned by her father Nai Yin Michael Xue at Melbourne's Southern Cross Station after he had murdered her mother and fled Auckland. Until she was identified, Claire was nicknamed "Pumpkin" after the Pumpkin Patch clothing she was wearing.[5]

The UK branch of the company entered administration as of 19 January 2012, with the potential loss of 60 jobs.[6][7]


  1. ^ a b About Us, Pumpkin Patch
  2. ^ Pumpkin Patch profit soars, 22 Sep 2010, Ragtrader
  3. ^ Pumpkin Patch Limited - Macquarie Securities Australian Conference May 2007, Pumpkin Patch
  4. ^ Pumpkin Patch investor relations
  5. ^ Oakes, Dan (17 September 2007). "Plea for 'Pumpkin': please come forward". theage.com.au (Melbourne). Retrieved 2 March 2011. 
  6. ^ "Pumpkin Patch appoints administrators". BBC News. 19 January 2012. 
  7. ^ "Pumpkin Patch to quit UK". Fashion Source (Melbourne). 19 January 2012. 

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