Juicebox (TV channel)

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For other uses, see Juicebox.
Juicebox logo
Launched December 2001
Owned by Bell Media
Picture format 480i (SDTV)
Slogan Music for Kids
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called MTV2 (2001-2005)
PunchMuch (2005-2011)
Website Juicebox
Bell TV Channel 578
Available on many Canadian cable systems Check local listings
FibreOP Channel 228
MTS Channel 323
Optik TV Channel 252
SaskTel Channel 150

Juicebox is a Canadian English language Category B music video specialty channel owned by Bell Media.

Juicebox is a commercial-free service that broadcasts music videos aimed at kids, specifically, pre-teens. The videos are vetted by a committee consisting of parents and Bell Media employees who determine the video's appropriateness for their target audience.[1]


In November 2000, Craig Broadcast Systems Inc. (later known as Craig Media) was granted a television broadcast licence by the Canadian Radio-television and Telecommunications Commission (CRTC) for a specialty service called Music 5 that would consist of five separate music video channels focused on a specific musical genre; dance, pop, urban, R&B and "hot hits".[2]

Before any of the channels had launched, in August 2001, Craig announced that it had reached an agreement with MTV Networks to license the MTV2 brand in Canada for their channels,[3] and in December 2001, launched only one of the five channels, the channel devoted to "Pop",[4] as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister-station, known at the time as MTV Canada. MTV2 was a free-form music video channel that aired music videos from various artists from different genres, in addition to a small number of concert series' including the MTV Canada original series, Pepsi Breakout.

In April 2004, CHUM Limited announced it would purchase Craig Media for $265 million CAD. Included in the sale were Craig's interest in MTV2.[5] The sale was subject to CRTC approval and was approved on November 19, 2004.[6] The transaction was completed on December 1, 2004.[7]

After the sale, MTV Networks chose to terminate its licensing agreement with Craig due to a clause in the contract stating it could do so if there was a change in control.[8] CHUM was required to pay $10 million CAD in licensing fees to MTV Networks for the time remaining in their contract. The contract termination also meant that MTV Networks was no longer able to retain interest the channel.[8] On June 9, 2005 CHUM announced it would rebrand the channel on June 30 of that year as PunchMuch, changing the format to an automated, all-request, music video service, allowing viewers to have the ability to request music videos, participate in on-screen chat, polling, and more with their mobile phone.[8] MTV Canada was rebranded Razer on the same day.[8]

In July 2006, Bell Globemedia (later CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, including PunchMuch.[9] The sale, also needing approval from the CRTC, was approved on June 8, 2007,[10] with the transaction completed on June 22.

After a three-year absence of the MTV2 brand in Canada, CTVglobemedia rebranded Razer as MTV2 on August 1, 2008.[11]

While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the channel's schedule.[12]

Ownership changed hands once again when on September 10, 2010, Bell Canada (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD.[13] The deal which required CRTC approval, was approved on March 7, 2011[14] and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.[15]

PunchMuch was subsequently rebranded Juicebox on November 17, 2011, focusing on music videos aimed at kids including those at pre-teens.[1] Following the launch of the channel, a two-hour block of Juicebox-branded videos began to be televised by CTV on Saturday mornings.


MTV2 logo.png Punchmuch.svg Juicebox.svg
2001–2005 2005-2011 2011–present


External links[edit]

Coordinates: 43°38′59″N 79°23′25″W / 43.649701°N 79.390233°W / 43.649701; -79.390233