Pursuit Channel is a specialty television channel that airs programming geared to hunting, fishing, and outdoor recreation. It is based in Luverne, Alabama and launched on DirecTV April 23, 2008. It gained additional coverage on cable and broadcast systems before launching on Dish Network in Jan 2011. Its tag line is "IT'S A WAY OF LIFE". Founder of this channel is Rusty Faulk/CEO, who is a renowned leader in the outdoor community. According to its website, Pursuit is currently delivered to over 37 million viewers, over 20 million of them being DirecTV customers. and 14 million on Dish Network. The remainder of the viewers are various cable and broadcasting stations.
Pursuit Channel is also available on some broadcast stations. Most of them are either Class A or low power stations which only carry the channel part-time in conjunction with other small networks or local programming. Some of these stations are also former affiliates of competitor The Sportsman Channel, which is no longer available over-the-air.