The song is best remembered by its music video, directed by Hype Williams, which features Busta waking up, getting dressed and brushing his teeth (along with his maids). The video is based on Eddie Murphy's 1988 film Coming to America. According to Busta Rhymes, the inspiration for this idea was the fact that Coming to America was playing on the television in the studio at the time he and the production crew were working on mixing the record. The film is about an African living in New York City and Busta Rhymes felt that the record had an African sound to it. At the chorus is a well choreographed dance routine which is followed by Busta running with an elephant in glowing tribal African make-up and outfit. The video received heavy rotation on both the MTV and BET networks. The video was filmed at Chambers and Centre Street in Downtown Manhattan.