Pyeongchang-eup (평창읍) is a town in South Korea and the county seat of the county of Pyeongchang. The town has a surface area of 116.31 km2 (44.91 sq mi) and a population of 9,940. It is located on the left bank of the river Pyeongchanggang.
Its local activities include the production of tobacco, silk, and honey. It is also a tourist resort due to its location in an area popular with mountaineering and skiing activities.