Pyral SAS is a manufacturer of magnetic recording media products, based in Avranches, France. As of 2004, it is an independent company. Prior to 2004, it was part of EMTEC, BASF, and Rhône-Poulenc.
Pyral was originally based in Créteil, France, but moved to the Avranches location in 1985.
As of 2007, The company's primary product is perforated magnetic tape, used to record sound for movie productions. They also produce magnetic inks and slurries used in the production of magnetic stripe cards.
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