QVC

From Wikipedia, the free encyclopedia
Jump to: navigation, search
QVC
QVC logo
Launched July 1986[1]
Owned by Liberty Interactive
Picture format 1080i (HDTV)
480i (SDTV)
Slogan Quality, Value, Convenience
Country United States
Language English
Broadcast area Worldwide
Headquarters West Chester, Pennsylvania
Timeshift service QVC Plus
(U.S.; three-hour delayed feed)[2]
Website QVC.com
Availability
Terrestrial
QVC Over the Air x.5 on most Ion Television owned-and-operated stations, also on:
Satellite
DirecTV 70, 275 and 317 (HD/SD)
76, 79 and 315 (QVC Plus)
Dish Network 137 (SD only)
Cable
Available on many cable systems Check local listings for channels
IPTV
Verizon FiOS 650 (HD)
150 (SD)
AT&T U-Verse 1420 (HD)
420 (SD)
Sky Angel 333
Streaming media
QVC Watch live (US only)
Digital media receiver Roku

QVC (an initialism for "Quality, Value, Convenience") is an American cable, satellite and broadcast television network, and multinational corporation specializing in televised home shopping that is owned by Liberty Interactive. Founded in 1986 by Joseph Segel in West Chester, Pennsylvania, United States, QVC broadcasts in six countries as QVC US, QVC UK, QVC Germany, QVC Japan, QVC Italy, and QVC/CNR (China) to 235 million households.

History[edit]

QVC's former logo used from 1994 until September 16, 2007.

QVC was founded on June 13, 1986 by Joseph Segel. One of the first brands to sign a two-year deal with QVC for its products was Sears.[citation needed] The channel's first live broadcast took place at 7:30 p.m. ET on November 24 of that year, reaching 7.6 million cable television homes; the first item sold was a "Windsor Shower Companion" shower radio, presented by host John Eastman (Bob Bowersox was the first host seen on-screen).[3] The corporation later set a new record for first full-year fiscal sales for a new public company of $112 million.[4]

Initially broadcast live from 7:30 p.m. until midnight ET each weekday and all day on Saturdays and Sundays, the channel extended its live programming to 24 hours in January 1987. QVC acquired its top competitor, the Cable Value Network (CVN), in 1989. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then led to difficulties in the couple of years that followed.[5]

On February 2, 1995, Comcast purchased a majority shareholder stake in QVC, Inc., taking control of the corporation. That year, QVC kicked off the "Quest for America's Best: 50 in 50 Tour," a 50-week nationwide product search. QVC.com was started in 1996 as iQVC.[6]

The 2007 iQdoU? ad campaign at Times Square.

In 1998, two former hosts filed a class-action lawsuit against QVC, claiming that they were discriminated against by the shopping channel based on their race. The lawsuit went on to state that QVC refused to allow non-white hosts any permanent daytime/primetime spots, which relegated them to the overnight hours, otherwise known as the "graveyard shift." Because of this, the non-white hosts were paid considerably less than the white hosts.[7][8]

In July 2003, Comcast sold its majority share to Liberty Media. On September 23, 2007, QVC U.S. rebranded itself, changing its logo on-air and online. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with billboards in major U.S. cities. The iQdoU? campaign also included a "teaser" website.[9][10]

On September 30, 2010, at 11 p.m., QVC began broadcasting in Italy, both on satellite and through digital terrestrial television. In 2012, QVC partnered with China National Radio to take over operations of its home shopping network and associated internet e-commerce site. Its initial reach was reported to be 35 million households.

In 2013, QVC partnered with Ion Media Networks to bring its programming to broadcast television, through Ion Television. QVC began to be carried as the fifth digital subchannel on most Ion Television owned-and-operated stations beginning on August 5, 2013; due to technical limitations caused by the number of subchannels Ion requires its stations to carry, QVC is carried in a squeezed full-screen 4:3 format and is transmitted in standard definition. The channel is also broadcast on digital subchannels of low-powered television stations in selected areas. The broadcast service is branded as "QVC Over the Air", with an accompanying on-screen bug appearing on the lower right corner of the screen during the network's programming.

On August 22, 2013, QVC launched a timeshift channel called QVC Plus (the first such channel operated by a home shopping network), made available initially on cable provider Bright House Networks and satellite provider DirecTV, which broadcasts the channel's programming on a three-hour tape delay.[2]

High definition[edit]

QVC HD logo.

QVC HD is a high definition simulcast feed of QVC, which broadcasts in the 1080i resolution format. QVC became the first shopping network to offer a native high-definition simulcast channel in May 2009. The 4:3 cut for its standard definition feed in this 16:9 presentation is made to the right of the screen rather than on both sides of the 4:3 frame, allowing the network to place its graphics fully to the left and lower portions of the screen to maximize camera presentation space.

Operations[edit]

All of QVC's operations (U.S., UK, Germany, Japan, Italy and China) run 24 hours a day, although live programming hours vary between each region.

Headquarters[edit]

QVC has its headquarters in West Chester, Pennsylvania by U.S. Route 202.[11][12] The $100 million QVC Studio Park complex, located on an 80-acre (32 ha) plot of land, opened in 1997.[13]

QVC US[edit]

QVC's U.S. operations are based in the Studio Park complex, which houses its corporate headquarters, studio and broadcasting facilities. Studio Park is the former corporate offices of Commodore Business Machines. Call center facilities are located in Chesapeake, Virginia; Port St. Lucie, Florida; and San Antonio, Texas. QVC's distribution centers are situated in Lancaster, Pennsylvania; Suffolk, Virginia; Florence, South Carolina; and Rocky Mount, North Carolina.

QVC U.S. also operates a retail store at their Studio Park complex, and a series of five outlet stores in Lancaster, Pennsylvania; Frazer, Pennsylvania; Rehoboth Beach, Delaware; and Mebane, North Carolina.[14] In August, 2001, "QVC @ The Mall" was opened in Bloomington, Minnesota's Mall of America, with live remote broadcasts inaugurating the store.[15] The Mall of America location closed in 2011.

QVC broadcasts live in the United States 24/7 (apart from the Christmas show which is pre-recorded) to more than 100 million households, and ranks as the number two television network in terms of revenue (#1 in home shopping networks), with sales in 2010 giving a net revenue of $7.8 billion.

QVC UK[edit]

QVC UK was launched on 1 October 1993. QVC UK's headquarters and broadcasting facilities are located at Marco Polo House in Battersea, London but moved to a new smaller complex in Chiswick Park in late April 2012. Call center and distribution facilities are situated in Knowsley, Merseyside. QVC UK also runs two outlet stores, one in Warrington, the other in Shrewsbury. QVC operates a second channel in the UK, QVC Beauty.

QVC UK broadcasts live 17 hours a day (although the channel runs 24 hours a day), 364 days a year (off-air for one day on Christmas Day).

QVC Germany[edit]

QVC Germany, incorporated in Düsseldorf, runs call centre operations from two sites in Bochum and Kassel, whilst distribution is handled from a dedicated site in Hückelhoven.

QVC Germany broadcasts live 24 hours a day, 363.5 days a year (the channel goes off-air on Christmas Eve (with no programming after noon) and Christmas Day). QVC has two additional channels in Germany, QVC Plus and QVC Beauty.

QVC Japan[edit]

QVC Japan, headoffice 'QVC-Square'.

QVC Japan is based in Makuhari, where its corporate headquarters and call center facility are located. Distribution facilities are located in Sakura City.

QVC Italy[edit]

QVC Italy was launched in October 2010.[16] QVC Italy's headquarters and broadcasting facilities are located at Brugherio, near Milan.

QVC Italy broadcasts live 17 hours a day (although the channel runs 24 hours a day), 364 days a year. The primary distribution platforms for QVC Italy are digital terrestrial television and satellite.

QVC France[edit]

In the 2nd quarter of 2015 QVC will be launched in France.[17] The company expect to create about 200 jobs in the first two years they will be active in the country. The content will be produced in France by a local team and will be available online, on mobile devices and on major satellite TV, cable TV and IPTV services.

QVC/CNR (China)[edit]

QVC/CNR (China) is based in Beijing and operates both a television broadcast and associated e-commerce website cnrmall.com. The China operation is a 51/49 joint venture between state-owned China National Radio and QVC, based on the pre-existing CNR channel reaching 35 million households, with plans to grow to 195 million households that have digital cable. QVC expands in China through joint venture - MarketWatch. Chinese law prohibits private control of television stations, so this is the maximum position QVC can hold in its Chinese operations. QVC/CNR broadcasts live programming 12 hours a day and then replays the previous 12-hour segment.[citation needed]

Hosts[edit]

QVC's live broadcast is supported by 25 program hosts. They come from a variety of different backgrounds and work one-to four-hour shifts on-air, two to five days a week.

Embedded below is a list of QVC's current hosts in the United States, along with their signature shows:

David Venable at a cookbook signing event in Ypsilanti, Michigan.
  • Jill Bauer - joined QVC in 1993
    • You're Home with Jill
    • Just Desserts with Jill
  • Sandra Bennett - joined QVC in 2006
    • Whole You with Sandra
  • Rachel Boesing - joined QVC in 2011
  • Jayne Brown - joined QVC in 1999
    • Downtown Style with Jayne Brown
    • Fashionably Early with Jayne & Pat
  • Courtney Cason - joined QVC in 2010
  • Jennifer Coffey - joined QVC in 2011
  • Rick Domeier - joined QVC in 1994
    • techCONNECT with Rick
    • Get Fit with Rick
    • Home Projects with Rick and Dan
    • Rick & Easy Cooking
    • Rick & Easy Solutions
    • Anything Goes with Rick & Shawn (Anything Gifts with Rick & Shawn during the Christmas season)
  • Sharon Faetsch - joined QVC in 2003
    • The Wishful Dish with Sharon
  • Jacque Gonzales - joined QVC in 2003
    • Electronics with Jacque & Friends
  • Carolyn Gracie - joined QVC in 2005
    • Garden Party with Carolyn
    • Holiday Decorating with Carolyn (seasonal show)
    • Kitchen Unlimited with Carolyn
    • Sundays with Carolyn & Dan
  • Nancy Hornback - joined QVC in late 2009
  • Dan Hughes - joined QVC in 1989
    • Mornings Made Easy
    • The Great Outdoors with Dan
    • Sundays with Carolyn & Dan
  • Albany Irvin - joined QVC in 2009
    • Electronics Made Easy with Albany
    • Bright Ideas with Albany
  • Pat James-DeMentri - joined QVC in 1989
    • Mornings Made Easy
    • Fashionably Early with Jayne & Pat
  • Gabrielle Kerr - joined QVC in 2007
  • Shawn Killinger - joined QVC in 2007
    • "No Problem!" with Shawn
    • Shawn Says, "Accessorize!"
    • Tuesday Night Beauty
    • Anything Goes with Rick & Shawn (Anything Gifts with Rick & Shawn during the Christmas season)
  • Kerstin Lindquist - joined QVC in 2011
  • Antonella Nester - joined QVC in 2004
    • Antonella's Italian Kitchen
    • Antonella's Jewelry Favorites
  • Alberti Popaj - joined QVC in 2014
  • Lisa Robertson - joined QVC in 1995
    • Ask Lisa About Style
    • PM Style with Lisa Robertson
    • What the Tech? with Lisa
    • The Lisa Robertson Show (A Lisa Robertson Christmas during the Christmas season)
  • Mary Beth Roe - joined QVC in 1990
    • My Time with Mary Beth
    • Handbags with Mary Beth
  • Stacey Stauffer - joined QVC in 2014
  • Amy Stran - joined QVC in 2009
    • Inspired Style
  • Jane Treacy - joined QVC in 1986 as one of the original hosts
    • Shoe Shopping with Jane
    • Enjoyable Entertaining
    • Jane's Rock Stars
    • Now That's Cool! with Jane
  • David Venable - joined QVC in 1993
    • Dining With David
    • In the Kitchen with David
    • In the Kitchen with David PM Edition
    • Merry Memories with David (seasonal show)
    • Saturday Morning Q (Saturday Morning Gifts during the Christmas season)
  • Dan Wheeler - joined QVC in 1991
    • Home Projects with Rick and Dan
    • NFL Shop
  • Leah Williams - joined QVC in 1996
    • AM Beauty with Leah Williams
    • AM Style with Leah Williams
    • Leah Loves Shoes

Models[edit]

This is only a partial list.
  • Sheila Alasha
  • Joan Aubertin
  • Katia Biassou
  • Brenda Brabham
  • Rachel Breitag
  • Paige Chin
  • Kate Coll
  • Maria Costa
  • Stacy Ann Lankford Crossin
  • Staci Dickenson
  • Deanna Fontanez
  • Anna Fox Ryan Thompson
  • Anne Stanley Glunk
  • Danielle Guldin
  • Linda Kay Hinkle
  • Amanda Long Jones
  • Kerri Kazall
  • Chantal Mamula
  • Thea Marr
  • Kerin Martucci
  • Christine Mazzulo
  • Lorraine McKiniry
  • Jenna Meglic
  • Monica Walker Miraglilo
  • Stephanie Plemons
  • Tracey Dunn-Redford
  • Aiko Siddall
  • Angela Izzo-Sink
  • Suzanne Thomson
  • Julianna White
  • Iris Simms

Product representatives[edit]

QVC's hosts are often supported by a product representative for certain products.

Below is a list of some of QVC's product representatives:

  • Amy Scaglione - Home Reflections
  • Marianne Ahern - Fashion Accessories
  • Dennis Basso - Dennis Basso Boutique
  • Dana Bledsoe - Perricone MD
  • Robb Del Casale - electronics
  • Julie Chaiken - Anonymity
  • Sue Clifton - Dooney & Bourke
  • Dr. Thomas P. Connelly DDS - 32 Oral Care
  • David Dangle - Joan Rivers Classics Collection
  • Oscar Dovale - electronics
  • Connie Elder - GO2BRAS
  • Melissa Epps - toys
  • Kathy Gendel - Breezies Intimates
  • Susan Graver - Susan Graver Style & Jewelry
  • Renée Greenstein - ATTITUDES by Renée, Women with Control
  • Lori Greiner - Clever and Unique Creations
  • Sharon Hanby-Robie - home decor
  • Leslie Hermanson - Mr. Christmas
  • Nancy Hicks - Effortless Style by citiknits
  • Nathan Matatall - Dell
  • Peyton Kelley - jewelry
  • Marie Louise Ludwig - kitchen products
  • Steven Klaszky - Dell
  • Meredith Laurence - The Blue Jean Chef, Technique
  • Leilani Learn - Rykä
  • Dara Lynn - philosophy
  • Bob Mackie - Bob Mackie Wearable Art
  • Josie Maran - Cosmetics
  • Tara McConnell - Temp-tations ovenware
  • Allison Miller - Tignanello accessories
  • MarkCharles Misilli - kitchen products
  • Isaac Mizrahi - IsaacMizrahiLIVE!
  • Robert Lee Morris - RLM by Robert Lee Morris
  • Meghan Murray - beauty and fashion products
  • Chef Tony Notaro - kitchen products
  • Amy Oselkin - Clarks
  • Valerie Parr Hill - Heartfelt Home and Home Fragrances
  • Carolyn Pollack - Carolyn Pollack Sterling Jewelry
  • Chris Pryme - Lock & Lock
  • Rachael Ray - Rachael Ray cookware
  • Chris Rider - Dell
  • Joan Rivers - Joan Rivers Classics Collection
  • Mally Roncal - Mally Beauty cosmetics
  • Dr. James Rouse - Nature's Code vitamins
  • Laurie Shore - Mrs. Prindable's foods
  • Angel Smedley - Quacker Factory
  • Craig Smith - electronics
  • Eric Theiss - kitchen gadgets
  • Christy Turner - Tignanello accessories
  • Bob Warden - Cook's Essentials and Ninja Kitchen Products

See also[edit]

References[edit]

  1. ^ "History of QVC Inc. – FundingUniverse". Fundinguniverse.com. Retrieved 2013-02-03. 
  2. ^ a b QVC Launches Second Linear Channel, Multichannel News, August 23, 2013.
  3. ^ "QVC's First Broadcast 11/24/86". YouTube. Retrieved 2013-02-03. 
  4. ^ About QVC, About QVC
  5. ^ "Biography". Home.comcast.net. 2007-11-02. Retrieved 2013-02-03. 
  6. ^ Archive.org, QVC.com on December 22, 1996.
  7. ^ Sean Sexton. "Lawsuit Alleges Pattern of Racism at QVC - Direct Marketing News". Dmnews.com. Retrieved 2013-02-03. 
  8. ^ "QVC official denies any racism A suit contends Jack Comstock treated minorities badly. He told the jury about his criteria for hosts. - Philly.com". Articles.philly.com. 2004-06-07. Retrieved 2013-02-03. 
  9. ^ iqdou.com
  10. ^ "Press Releases - Philadelphia Business Journal". Philadelphia.bizjournals.com. 2007-09-23. Retrieved 2013-02-03. 
  11. ^ "Directions to QVC Studio Park." QVC. Retrieved on August 11, 2010.
  12. ^ "West Goshen township, Chester County, Pennsylvania." U.S. Census Bureau. Retrieved on August 11, 2010.
  13. ^ "TOURING QVC'S SCENE OF THE SALE \ ENTERTAINMENT AND RETAILING MEET IN WEST GOSHEN TWP." Philadelphia Enquirer. August 17, 1997. D01 Business. Retrieved on August 11, 2010.
  14. ^ QVC Retail Stores, QVC Retail Stores
  15. ^ [1], QVC Store Opens in Mall of America
  16. ^ (Italian) QVC in Italia
  17. ^ QVC expands European presence to France Retrieved on April 23th 2014, 2010

External links[edit]