Q research software
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| Developer(s) | Numbers International Pty Ltd |
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| Initial release | 2007 |
| Operating system | Windows |
| Platform | .NET |
| Type | Statistical analysis |
| License | Proprietary software |
| Website | Official website |
Q research software is computer software for the analysis of market research data. Launched in 2007, Q is developed by Numbers International Pty Ltd.[1]
Contents |
Features[2] [edit]
Interactive data analysis [edit]
Q implements an interactive approach to data analysis,[3] whereby most standard manipulations are done by dragging and dropping (e.g., NETs and SUMs are computed by dragging and dropping rows on a table). The program is designed according to the principles of data reduction.
Graphics [edit]
Q exports tables and charts in native Microsoft Office formats (Office 2000, 2002, 2003, 2007 and 2010) using Office templates. Additionally, Q exports tables and charts as PDFs, and it exports data in comma-separated values (.csv) and SPSS (.sav) formats.
Creating variables [edit]
Coding of text data, construction of numeric and categorical variables using JavaScript and Excel-style formulas.
Advanced analysis [edit]
Multiple regression, including Binary logit, Ordered logit, Multinomial logit, Regression trees, Classification trees, choice modelling (choice, rankings, ratings, best-worst, availability designs), Max-Diff, Principal Components Analysis, Latent class analysis, mixture models (mixtures of constrained normal distributions), K-means cluster analysis, Correspondence analysis and Multiple correspondence analysis.
Data [edit]
Reads SPSS (.sav, .sps), CSV and Triple-S (.sss) file formats.
Significance testing [edit]
Q uses expert systems that automatically select appropriate significance tests based on the structure of the data (e.g., multiple responses, numeric versus categorical). It uses Taylor Series Linearization to adjust for weights on standard tables and all tables are automatically corrected for multiple comparisons (by default, using the False Discovery Rate).
Competitors [edit]
SPSS, MarketSight, Wincross (The Analytical Group), Uncle (Uncle Group)
Reviews of Q [edit]
- Murtaza Haider, "Q: A new software for analyzing survey data", eKonometrics: a commentary on consumer markets, February 12, 2011.[4]
- Tim Macer, "Software Review: Q data analysis software", Quirk's Marketing Research Review, August 2010.[3]
- Scott MacLean, "Letters to the Editor", Research News, February 2009, Australian Market & Social Research Society.[5]
- Craig Wyman, "Craig Wyman reviews Q, the quantitative analysis software", Research News, December 2008, Australian Market & Social Research Society.[6]
Products [edit]
- Q Professional[7]
Release history [edit]
Q.1 - October 2007
Q.2 - April 2008
Q.3 - February 2009
Q.4 - October 2010
References [edit]
- ^ "Numbers International Pty Ltd". Retrieved 9 March, 2011.
- ^ "Q Reference Manual", accessed March 14, 2011.
- ^ a b Macer, Tim. "Software Review: Q data analysis software", Quirk's Marketing Research Review, August 2010, accessed March 16, 2011.
- ^ Haider, Murtaza. "Q: A new software for analyzing survey data", eKonometrics: a commentary on consumer markets, February 12, 2011, accessed March 16, 2011
- ^ MacLean, Scott. "Letters to the Editor", Research News, February 2009, Australian Market & Social Research Society, accessed March 16, 2011.
- ^ Wyman, Craig. "Craig Wyman reviews Q, the quantitative analysis software", Research News, December 2008, Australian Market & Social Research Society, accessed March 16, 2011.
- ^ "Research software directory", accessed March 09, 2011.
