|Brian Lisi - CEO
Bob Frank - President
Rich Johnson - Chief Revenue Officer
|Products||Digital streaming of concert and music documentaries|
Qello is an on-demand digital entertainment company. Qello Concerts is an over-the-top content streaming service for HD concerts, music documentaries and related films. It licenses a variety of long-form concerts, documentaries, behind the scenes footage and interviews from both major and independent music labels. Its catalogue includes music ranging from classic rock to alternative rock to pop, from the 1920s to today. All videos on Qello are in HD and are professionally produced concert films or documentaries. Most are produced for theatrical release, TV release or DVD. Qello personalizes content based on user location and behavior.
In June 2011, RightsFlow, a licensing and royalty service provider, entered into an agreement with Qello, providing them with a service for royalty reporting, ensuring that rights holders are properly compensated for the use of their creative work. A percentage of all monthly revenue goes directly to the content provider.
In April 2013, Qello launched a music blog designed to feature original content called Inside the Q. Ben Fong-Torres, former editor for Rolling Stone, is the Senior Editor. Inside the Q bloggers introduce Center Stage and Breakout artists being featured on Qello, as well as information about New Music Tuesdays, the apps new releases. The blog also has reviews of the concerts and documentaries featured on Qello with Fong-Torres’s accounts of personal encounters and interviews with many of the artists.
Users can access Qello via its mobile app available on iOS and Android, its YouTube channel, Amazon’s Kindle Fire, Windows Mobile, PlayStation 3, and Sony and Samsung Smart TVs. Users can log in using their Facebook or Twitter account, or by creating a login. If using a device supporting iTunes, Qello scans the users iTunes library and suggests bands and videos the user may want to watch but had not previously purchased. It also gives iOS users access to purchase audio tracks of artists directly through iTunes. Qello allows users to create and share custom set lists. All users get unlimited access to Qello TV, which has more than 30 channels of non-stop concert moments; they also get one track from every concert film. Qello also offers an All-Access Pass giving subscribers unlimited access to every full-length concert and documentary in the library.
In December 2011, Qello was added to Google TV, and in May 2013, YouTube announced it would be featuring Qello as one of two channels launched in its new subscription channels. This partnership allows YouTube users to access all of the content from Qello. Soon after, in June 2013, Qello was added to Apple TV, making Qello available everywhere that Apple TV Is available. The following month, July 2013, Qello was added among the Chromecast apps. In April 2014, the Qello app became available for Roku devices. Qello was also a launch partner on the Amazon Fire TV. In September 2014, Qello became available on Playstation 4.
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