Qforma, Inc. was founded in 2000 by physicist Roger D. Jones from the Los Alamos National Laboratory, and pharmaceutical executive, Kelly D. Myers. The company is one of several companies in Santa Fe, New Mexico that were founded on technologies first created at the Los Alamos National Laboratory and the Santa Fe Institute. Qforma applies machine learning, adaptive computation, and other data mining techniques to large pharmaceutical and healthcare business data flows. The technology is used to reduce inefficiencies in traditional sales and marketing techniques with the goal of delivering products to patients more effectively.
- Center for Adaptive Systems Applications
- Info Mesa
- Pharmaceutical marketing
- Prediction Company
- Qforma web site
- Regis, Edward (2003). The Info Mesa: Science, Business, and New Age Alchemy on the Santa Fe Plateau. New York: Norton. ISBN 0-393-02123--8.
- Kelly D. Myers, "Tomorrow's Changes Today," Pharmaceutical Executive Magazine,(January 2007).
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