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Industry Research Software
Founded 2002
Headquarters Provo, Utah
Key people
Scott M. Smith, Co-founder, Ryan Smith, CEO[1] Co-founder, Jared Smith, Co-founder, and Stuart Orgill, Co-founder
Products Qualtrics Research Suite, Qualtrics 360, Qualtrics Site Intercept, Qualtrics Panels
Website Qualtrics.com

Qualtrics is a private research software company, based in Provo, Utah. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill.[2]

Qualtrics software enables users to do many kinds of online data collection[1] and analysis including market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback.[3]

In 2012, the company received a $70 million investment from Sequoia Capital and Accel Partners, the largest joint investment to date by these two firms.[4]

In September of 2014, Sequoia Capital and Accel Partners returned in Series B funding, led by Insight Venture Partners worth $150 million, a record for a Utah-based company.[5]

Quantitative statistical analysis performed with Qualtrics is cited in a number of professional and academic journals[6] and books.[7]

External links[edit]


  1. ^ a b Scott, Martin (27 August 2012). "Customer research easier in digital era". USA Today. Retrieved 20 February 2013. 
  2. ^ Wall Street Journal, May 15, 2012: Qualtrics Taps Accel, Sequoia For First-Ever VC Round
  3. ^ www.qualtrics.com
  4. ^ TechCrunch, May 15, 2012
  5. ^ Businessweek, September 24, 2014
  6. ^ Albaum, G. S., & Smith, S. M. (2006). Handbook of Marketing Research . London, United Kingdom: Sage Publications. Byu.edu
    Strutz, M.L. (2008). A Retrospective Study of Skills, Traits, Influences, and School Experiences of Talented Engineers. ASEE North Central Section Conference Ilin.asee.org
    University of North Carolina at Chapel Hill, Carolina Population Center (CPC), Measure Evaluation, September 2007, (57) p. (SR-07-39| USAID Cooperative Agreement No. GPO-A-00-03-00003-00), DB.jhuccp.org
    Brunson, K. W. (2008). Electronic Textbooks: An Empirical Study of Adoption Potential. The Liberty Business Review VI.1, 44–55, Works.bepress.com
    (Winter 2007–2008). Journal of New Communications Research, 100, Books.google.com
    Zikmund and Babin: http://www.amazon.com/Essentials-Marketing-Research-Qualtrics-Card/dp/1439047545
  7. ^ Zikmund, Babin, Carr, Griffin: Business Research Methods, March 2012 Business Research Methods Qualtrics Printed
    Feinberg, Kinnear and Taylor: Modern Marketing Research: Concepts, Methods, and Cases, February 2012 Modern Marketing Research Concepts
    Churchill, Brown and Suter: Basic Marketing Research (with Qualtrics Printed Access Card), April 2009 Marketing Research Qualtrics Printed Access
    Iacobucci: Marketing Research: Methodological Foundations, 2009 Marketing Research Methodological Foundations Qualtrics
    Malhotra: Basic Marketing Research, 2008 Basic Marketing Research Qualtrics Pkg
    Sue, V. M., & Ritter, L.A. (2007). Conducting Online Surveys. United States of America: Sage Publications